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A Practical Guide to Entrepreneurship

How to Turn an Idea into a Profitable Business

Michael J Morris

Turn an idea into a profitable business with this complete guide to planning, marketing, selling, financial management and business law.

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EAN: 9780749466886

Edition: 1

Published: 03 Nov 2012

Format: 240 x 171

304 pages

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About the book

A Practical Guide to Entrepreneurship is a comprehensive framework for the study of entrepreneurship. More than just another book on enterprise, this is a step-by-step guide through the main issues faced by all new entrepreneurs, including: customers, profits, financial management, raising finance, law, operations, taxation, employing staff, managing risk, developing the firm, leadership and a systematic approach to growth. The book is complemented by insightful practical features, such as case studies, exercises, academic model summaries and tips, to help students apply their understanding to the real world.

Developed from Kogan Page's successful and long-running title, Starting a Successful Business, A Practical Guide to Entrepreneurship is intended for those taking courses in entrepreneurship who wish to study the subject academically whilst preparing a business plan for their own enterprise, whether for academic or real-world use, or both. A range of support materials for students and lecturers is available, including over 350 PowerPoint slides covering the each chapter, a business plan template, instructors' manual and budget figures.

About the authors

Michael J Morris has tutored on various university business school programmes and has extensive experience consulting to small businesses. He is also the author of The First Time Manager, Successful Expansion for the Small Business and Starting a Successful Business, all published by Kogan Page.

Michael J Morris

Detailed Table of Contents

- Chapter - 00: Introduction;
Section - ONE: Entrepreneurship;
- Chapter - 01: Entrepreneurship today;
- Chapter - 02: Becoming and being an entrepreneur;
- Chapter - 03: Not-for-profit (NFP) entrepreneurship;
Section - TWO: Evaluations;
- Chapter - 04: Business ideas – creation and evaluation;
- Chapter - 05: Running a business yourself;
- Chapter - 06: IT strategy;
Section - THREE: Customers and profits;
- Chapter - 07: Markets, market research and forecasting;
- Chapter - 08: Your proposition and pricing;
- Chapter - 09: Channels of distribution;
- Chapter - 10: Marketing communications;
Section - FOUR: Financial management, raising finance;
- Chapter - 11: Costing;
- Chapter - 12: Controlling cash;
- Chapter - 13: Further financial planning;
- Chapter - 14: Credit control;
- Chapter - 15: Sources of finance;
Section - FIVE: The law and the firm;
- Chapter - 16: Business legal entities and business names;
- Chapter - 17: Criminal and civil law as they affect business;
- Chapter - 18: The law of contract;
Section - SIX: Premises, operations, records and taxation;
- Chapter - 19: Premises – options and implications;
- Chapter - 20: Planning, control and purchasing;
- Chapter - 21: Safety and quality;
- Chapter - 22: Financial records and taxation;
Section - SEVEN: Employing staff;
- Chapter - 23: Why employ, planning to employ and employment law;
- Chapter - 24: Executing the recruitment plan;
Section - EIGHT: Managing risk, developing the firm;
- Chapter - 25: Risk management and insurance;
- Chapter - 26: Expansion and culture;
- Chapter - 27: Leadership and management;
Section - NINE: A systematic approach to growth;
- Chapter - 28: The PLG© Programme