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Forget Normal - I Want Magic

The 5 Rules of Leadership

Claire Brumby

This isn't just another run-of-the-mill leadership book. It's a bold unapologetic call to break free from outdated models for anyone who feels trapped by traditional leadership roles.

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EAN: 9781398625778

Edition: 1

Published: 03 Apr 2026

Format: 216 x 138

240 pages

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About the book

Lead with courage, clarity and results that stick. Forget Normal - I Want Magic shows you how to turn mindset, awakening, gumption, intuition and charisma into everyday leadership habits for today's fast, people-first workplaces.

Written by Claire Brumby, this bold, practical guide uses real-world strategies, bite-size exercises and journaling prompts to help you trust yourself, make confident decisions and bring people with you. You will replace rigid, top-down habits with a human approach that still delivers outcomes.

Learn to read the room, communicate with warmth and authority and set boundaries that protect your energy. Build resilience when stakes are high, unlock intuitive judgment when data is noisy and lead with purpose that others can feel. Develop everyday habits that make you credible, consistent and calm under pressure.

Ideal for professionals stepping into new roles and anyone seeking a more intuitive, human approach to leadership, this book shows how to lead with courage, resilience and your own values.

Themes include: modern leadership mindset; empathy and authenticity; intuitive decision-making; courage and resilience; communication and influence; practical exercises and journaling.

About the authors

Claire Brumby is a Dragons' Den alumna, entrepreneur, motivational speaker and accredited leadership coach and trainer, known for her expertise in resilience, self-leadership and intuitive decision-making. Co-founder of award-winning brand, Scrubbys Crisps, she combines entrepreneurial experience with high-performance coaching to empower individuals and organizations.
Claire speaks for leading companies including Bupa, L'Oréal, Amazon and Kellogg's, inspiring audiences to lead with courage, clarity and emotional intelligence. Her work focuses on mindset, empowerment and transformational leadership. She is based in Lincolnshire, UK.

Claire Brumby

Reviews

Ruth Kuzdi MCC, coaching psychologist and CEO and Founder of Optimus Coach Academy

Claire Brumby's book is for anyone wanting that bit of magic back in their lives and who is fed up of settling for less. Her framework combines mindset and action, helping you to develop self-trust and to make lasting changes. She expertly blends evidence-based approaches with her own practical experience, making this book not just a good read but a practical companion to change. If you're looking for some sparkle and to get yourself into gear, get your copy.

Lea Turner, Founder of The HoLT

This isn't a fix yourself book and thank goodness for that. It's a call back to yourself to remind you who you really are. Claire Brumby writes with clarity, courage and deep respect for readers. She doesn't shout, posture or try to impress. She meets you where you are, names what so many of us feel but rarely dare to say out loud and gently
nudges us back into our own power. If you're tired of leadership being loud, patriarchal, performative or disconnected, this book will feel like a breath of fresh air. It's intuitive, practical and, most importantly, deeply human

Karen Williams, Librotas Book Mentor

Much of what we are taught about leadership no longer works in practice. The world has changed, and so must we. This is where Forget Normal - I Want Magic comes in. It encourages us to stop defaulting to what's expected and take responsibility for the choices we make and the way they show up. Clear, practical and grounded in real thinking and lived experience, it supports readers to step into their personal power and move forward with intention. This is more than a book - it's a call to think and lead differently.

Barbara Bray MBE, Director, Alo Solutions

Claire Brumby's book gave me something I didn't know I needed: permission to change the things I can. It meets you where you are - exhausted, stretched thin, questioning everything, and helps you find your way forward with clarity and compassion

Claire Brumby's book is for anyone wanting that bit of magic back in their lives and who is fed up of settling for less. Her framework combines mindset and action, helping you to develop self-trust and to make lasting changes. She expertly blends evidence-based approaches with her own practical experience, making this book not just a good read but a practical companion to change. If you're looking for some sparkle and to get yourself into gear, get your copy.
Ruth Kuzdi MCC, coaching psychologist and CEO and Founder of Optimus Coach Academy

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