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Forget Normal - I Want Magic

The 5 Rules of Leadership

Claire Brumby

This isn't just another run-of-the-mill leadership book. It's a bold unapologetic call to break free from outdated models for anyone who feels trapped by traditional leadership roles.

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EAN: 9781398625778

Edition: 1

Published: 03 Apr 2026

Format: 216 x 138

240 pages

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About the book

Lead with courage, clarity and results that stick. Forget Normal - I Want Magic shows you how to turn mindset, awakening, gumption, intuition and charisma into everyday leadership habits for today's fast, people-first workplaces.

Written by Claire Brumby, this bold, practical guide uses real-world strategies, bite-size exercises and journaling prompts to help you trust yourself, make confident decisions and bring people with you. You will replace rigid, top-down habits with a human approach that still delivers outcomes.

Learn to read the room, communicate with warmth and authority and set boundaries that protect your energy. Build resilience when stakes are high, unlock intuitive judgment when data is noisy and lead with purpose that others can feel. Develop everyday habits that make you credible, consistent and calm under pressure.

Ideal for professionals stepping into new roles and anyone seeking a more intuitive, human approach to leadership, this book shows how to lead with courage, resilience and your own values.

Themes include: modern leadership mindset; empathy and authenticity; intuitive decision-making; courage and resilience; communication and influence; practical exercises and journaling.

About the authors

Claire Brumby is a Dragons' Den alumna, entrepreneur, motivational speaker and accredited leadership coach and trainer, known for her expertise in resilience, self-leadership and intuitive decision-making. Co-founder of award-winning brand, Scrubbys Crisps, she combines entrepreneurial experience with high-performance coaching to empower individuals and organizations.
Claire speaks for leading companies including Bupa, L'Oréal, Amazon and Kellogg's, inspiring audiences to lead with courage, clarity and emotional intelligence. Her work focuses on mindset, empowerment and transformational leadership. She is based in Lincolnshire, UK.

Claire Brumby