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Get Social
Social Media Strategy and Tactics for Leaders
Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.
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EAN: 9780749482558
Edition: 1
Published:
Format: 235 x 155
256 pages
FREE UK and US delivery
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About the book
FINALIST: Business Book Awards 2019 - Leadership Category
Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level.
Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be.
Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.
About the authors
Michelle Carvill is Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future, she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.
She also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.
Table of contents
- Chapter - 00: Introduction: Not sure if this book is for you?;
- Chapter - 01: Leading a business in a socially connected world;
- Chapter - 02: The social landscape;
- Chapter - 03: The leader’s social toolkit;
- Chapter - 04: Content;
- Chapter - 05: Your personal social media strategy;
- Chapter - 06: The social business;
- Chapter - 07: 90-day plan;
- Chapter - 08: Learning from others;
Reviews
David Taylor, Founder, DNAsix®, author and digital management consultant
In this meticulously and extremely well-written book, Michelle covers the most important and hitherto totally forgotten part of digital transformation - getting real buy-in and understanding from the C-suite. As a modern business handbook, it covers exactly what even the most technophobic executive needs in order to become a true digital leader. I'll be sure to give a copy of this to all my clients!
Gordon Beattie, Chairman, Beattie, The Integrated Communications Agency
I have my finger on the pulse of social media. Nonetheless, I've learned so much from this book. Everyone who wants to be anyone on social media needs to read it.
Grant Pierrus, Founder, Interior Style Hunter, and Managing Director of Pierrus Ltd
Get Social is the first book I've seen that's targeted at the C-Suite executive. It shares research, stats and facts and then focuses on the practicalities of getting social, covering frameworks for strategy for both personal and organizational strategy, content and methodologies. I've got over eighty thousand followers on my social networks, but I've learned so much here about how to position myself as a better leader. It's a no-nonsense gem of a book.
Claire Debney, legal strategy consultant and executive coach
I've invited Michelle to speak to a number of leaders around the topic of social media over the past few years. In Get Social, she brings together both her insightful hands-on learning and knowledge of the wider landscape. The book covers an introduction to the landscape, why it matters to leaders and business - as well as practical strategy and tactics via her 90 Day Programme. It's a very conversational read. In my view, Get Social is an absolute must for all leaders looking to understand where we are with social and how they can get involved, if they choose to do so.
Shireen Smith LLM, Founder, Azrights, and author of Legally Branded
This is an outstanding book that covers all the basics for CEOs of companies wanting to lead their organizations on social media. This book tells you want you need to know about the different platforms in terms of audience and effective techniques. It has a very useful chapter to help you consider what content to organize and how to tie in your messages with your overall business objectives. The author underlines the fact that content isn't about SEO and keywords, so much as about the CEO being authentic and sharing what's important to them and their organization. I really found this book to be very informative and helpful, especially for CEOs wanting to improve their social media engagement and use it as a marketing tool. I found it useful how a chapter at the end brings everything together to help you put together an implementation plan over 90 days. This book is 100 per cent recommended.
Tim Hughes, Co-Founder, Digital Leadership Associates, and author of Social Selling
Are you a CEO or Business Leader? We live in social times and it's time to get Social. Michelle's book takes you through why and how to get on and master social media. Providing both a strategy and a 90-day plan, it will certainly get you started on your social media journey. Your only risk, of course, is not being there.
John Dodds, Senior Member, The Sharp End LLC
A compelling business strategy book for leaders on social media. How refreshing. A valuable resource packed with rich data, smart frameworks and sound logic. In the world of social media, business leaders don't need to be technically proficient to be a powerful influence but they do need to be uniquely informed. Michelle Carvill helps leaders unlock their untapped source of competitive advantage and how to best communicate it to employees, customers and shareholders.
Michelle Alcock, Managing Director, Teknos
Having worked with Michelle, it's clear to see that Get Social brings her practical approach to its pages. For those leaders and business owners struggling to get to grips with how they show up on social media - this book provides the perfect step by step solution.
Alison Relf, Director, Taylor Alden
I have shared and recommended Michelle's previous books with a number of my clients and contacts; given the depth of content, there really is no other need for them to read anything else on the subject. I was therefore excited to read Get Social, and I wasn't disappointed. With its practical 90-day planning aspect and focus on personal branding for leaders, thought leadership and effective communication, it provides a trusted go-to resource for any leader. My proof copy is already well thumbed!
Steve Preston, Managing Director, Heat Recruitment
This is a great read on a vast subject that affects us all both personally and in our business lives. As well as the layout, what I like about this book is the fact that it accepts we are all in some way using Social Media and focuses more on how we get more from Social Media. The strategic approach of Get Social really makes you think about the future of social media and its impact on your business and personal life, especially with the 90-day strategy plan. Get Social highlights the point that social media isn't something that you can just dip in and out of but more that one must now make it part of one's business planning. I was shocked to read that social media users are still increasing at a rate of 1 million people per day. This only adds to the importance of strategy - I have said that all people need a VIMS (Valued Individual Marketing Strategy) to ensure they get the best and what they want from social media, as it is a powerful tool that can either work for you or against you. A really interesting book that all business leaders, marketing individuals and strategic planners should take the time to read - after all, as the book explains, content is key!
Jasper Martens, VP Marketing, PensionBee
Michelle has written a very practical guide for business leaders to get the most out of using social platforms which will benefit both them and their companies. A jargon-free step-by-step approach suitable for the novice and social superstar. Read this book, and be prepared to get started - immediately.
Nathan Bray, Co-Founder and Chief Marketing Officer, ConnectMyApps
Get Social shows how social media can create value in many ways across all areas of an organization, debunking the idea that it is a nice to have or exclusively for the marketing department. The book has a great balance between the strategic rationale for leaders to invest in social media personally and within their organization, and practical advice on how to most effectively use the different platforms.
David Miles, CEO, The PPC Machine, digital marketing consultant, trainer and author
Get Social is the perfect book for busy CEOs and business leaders who want to use social media to deliver tangible results for their organizations. Whether you want to build greater trust with your customers, increase employee engagement or promote yourself as a thought leader, this book will give you the proven strategies, tactics and time-saving shortcuts you need.
Punctuated with inspirational examples from some of the world's most successful social CEOs, and culminating in a practical step-by-step 90-day implementation plan, this is a book that will prompt even the busiest or most sceptical business leaders to embrace social media with confidence.
As a digital marketing consultant, there are very few people I would trust to talk to my clients about social media. Michelle is one of them and this book proves why.
Laura Hayes, leadership and business coach
My clients often ask me whether they should have a social media profile. My response is to ask them whether they have explored the benefits and implications for them and their organization? Nine out of ten times, their answer is no. Get Social is for any senior executive still asking themselves (and others) this question.
Danny Bermant, Founder and Director, Inbox Express, and CIM trainer
When it comes to social media, business leaders are great at talking the talk, but few ever carry through. Michelle's new book, Get Social, tackles this problem head on with a detailed step-by-step process to follow. Her 90-day planning system ensures your social media is effective and purposeful, not just a box-ticking exercise. Best of all, she demonstrates first-hand how it's done with interviews from industry heavy hitters that include John Legere, CEO of T-Mobile, and Brian J Dunn, former CEO of Best Buy.
If you're looking to build a deeper relationship with your online audience, this should be your first port of call.
Laura Hayes, leadership and business coach
My clients often ask me whether they should have a social media profile. My response is to ask them whether they have explored the benefits and implications for them and their organization? Nine out of ten times, their answer is no. Get Social is for any senior executive still asking themselves (and others) this question.
- In this meticulously and extremely well-written book, Michelle covers the most important and hitherto totally forgotten part of digital transformation - getting real buy-in and understanding from the C-suite. As a modern business handbook, it covers exactly what even the most technophobic executive needs in order to become a true digital leader. I'll be sure to give a copy of this to all my clients!
- David Taylor, Founder, DNAsix®, author and digital management consultant
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