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Innovation for the Fatigued

How to Build a Culture of Deep Creativity

Get innovation back on track in your company with this antidote to fads and incrementalism by refocusing on getting ideas to take root using courage, empathy and imagination.
EAN: 9780749484088
Edition: 1
Format: 216 x 138
224 pages

FREE UK and US delivery

About the book

How many presentations on innovation have there been recently? Thousands? Millions?

We are experiencing 'innovation fatigue': we feel cheated by the endless rounds of consultants who come into our organizations, deliver conceptual models that don't stick with the realities of business and then leave again. Companies and teams are left feeling more deflated than before, and with not one idea that's impacted the bottom line. Innovation for the Fatigued argues it is worth fighting for the concept and study of innovation in organizations.

Business leaders are always looking over their shoulders for the next Uber moment to overtake them, and they recognize that innovation needs to be a top priority. But how does one innovate? This book is the antidote to the empty promises that pervade the innovation industry. By designing a company culture that nurtures ideas, but also defends against incrementalism and fads, we can rediscover the powerful basics of imagination, empathy, play and courage, which are all instrumental in delivering real impactful innovation. Innovation for the Fatigued will detail where companies have got innovation wrong, whilst celebrating and studying the ones that lead the way. With unique, relatable and varied examples, renowned innovation and creativity professor Alf Rehn provides a practical model for getting innovation back on track, and instilling change at speed with real concern for market demands.

About the authors

Alf Rehn is a noted thought leader in the fields of innovation and creativity. Having appeared on Thinkers50 Guru Radar in 2016, he is currently professor of innovation, design and management at the University of Southern Denmark. He is a popular international strategic adviser and professional speaker who has delivered close to 1,000 keynotes worldwide, advised Fortune 500 companies and is one of the few Westerners to keynote on innovation in the Democratic People's Republic of Korea.
  • More than ever, innovation has become a prime success factor, yet we all have experienced some kind of fatigue as the term has become a cliché. In this book, Alf Rehn looks critically at the evolution of innovation practices throughout the past decades and teaches us new techniques on how to embrace innovation 4.0. An absolute must-read for anyone who wants to succeed, or just survive, in today's world.
  • Antonio Nieto-Rodriguez, author of 'The Project Revolution' and 'The Focused Organization', and named World's Leading Champion of Project Management by Thinkers50

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