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The Culture Advantage

Empowering your People to Drive Innovation

Harness the innovative powers of your company's people by creating an unstoppable culture of innovation that will unlock growth and business opportunities.
EAN: 9781398606760
Edition: 1
Format: 234 x 156
208 pages

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About the book

Innovation is the key to making your business go the distance. Innovate or die they say. But where does innovation lie? The answer is in your people.

Far from being the privilege of the unicorns of Silicon Valley, innovation isn't dependent on business model, structure or even budget. By harnessing your people's power through a corporate culture of innovation, you unlock business opportunities that your competition won't have access to. The Culture Advantage is a blueprint to designing, implementing and sustaining a culture that will not only celebrate innovation, but will imbue it in everything your company, and its people, do.

Culture evangelist, Daniel Strode, with the help of some of the world's historically most inspiring and innovative businesses like The Walt Disney Company and The LEGO Group, as well as newer companies like Art Blocks from the Web 3.0 and blockchain space, breaks down the innovation puzzle. Through evaluating your business model; daring to chip away at it; empowering your people through technologies; psychological safety and leadership; putting constraints onto their creative efforts; and hiring and collaborating with the right types of innovators, you'll discover how to enhance your adaptability and futureproof your business.

About the authors

Daniel Strode is a culture evangelist and Global Director of Culture and Strategy at Banco Santander, based in Madrid, Spain. The custodian of a common culture, the Santander Way, which is disseminated across 32 countries and to more than 200,000 colleagues, he strengthens the group's innovation focus and cements its collaboration with new financial tech companies. An Adjunct Professor at the IE School of Human Science and Technology, amongst others, he is an in-demand speaker and industry commentator on Corporate Culture, Innovation, Web 3.0, Crypto and DeFi.
  • Innovation is one of the most elusive things to achieve in a company and, in a vast majority of cases, it is not the result of technology or research: it is a matter of developing the right culture.... This book, with a great mix of analysis, theory and cases, is definitely a nice way to get our minds around it.
  • Enrique Dans, Professor of Innovation, IE University

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