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Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.
Published: May 2018, PaperbackEAN: 9780749482558
Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.
Published: April 2018, PaperbackEAN: 9780749481971
Explore this provocative and exhilarating approach to digital transformation and learn the ambitious strategies for succeeding in a world of disruption and change.
Published: April 2018, PaperbackEAN: 9780749482282
Understand how to apply marketing analytics techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.
Published: April 2018, PaperbackEAN: 9780749482169
Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.
Published: March 2018, PaperbackEAN: 9780749481049
Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.
Published: March 2018, PaperbackEAN: 9780749481599
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.
Published: February 2018, PaperbackEAN: 9780749479930
Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.
Published: December 2017, PaperbackEAN: 9780749481698
Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.
Published: December 2017, PaperbackEAN: 9780749480967
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide.
Published: October 2017, PaperbackEAN: 9780749481162