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Showing 1 - 10 of 53 results

Showing 1 - 10 of 53 results

Building Brand Experiences

Building Brand Experiences

Darren Coleman

£19.99

Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.


Published: July 2018, Paperback
EAN: 9780749481568

Available to pre-order from 3rd April 2018
The Definitive Guide to Strategic Content Marketing

The Definitive Guide to Strategic Content Marketing

Lazar Dzamic, Justin Kirby

£19.99

Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.


Published: July 2018, Paperback
EAN: 9780749482220

Available to pre-order from 3rd April 2018

Questionnaire Design

Questionnaire Design

Ian Brace

£29.99

Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.


Published: April 2018, Paperback
EAN: 9780749481971

Pre-order now


Marketing Analytics

Marketing Analytics

Mike Grigsby

£29.99

Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.


Published: April 2018, Paperback
EAN: 9780749482169

Pre-order now



User Research

User Research

Stephanie Marsh

£29.99

Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.


Published: March 2018, Paperback
EAN: 9780749481049

Pre-order now


Video Marketing Strategy

Video Marketing Strategy

Jon Mowat

£19.99

Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.


Published: March 2018, Paperback
EAN: 9780749481599

Pre-order now



Predictive Analytics for Marketers

Predictive Analytics for Marketers

Barry Leventhal

From £16.66

Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.


Published: February 2018, Paperback
EAN: 9780749479930

Learn more


Digital Branding

Digital Branding

Daniel Rowles

From £16.66

Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.


Published: December 2017, Paperback
EAN: 9780749481698

Learn more



Experiential Marketing

Experiential Marketing

Shirra Smilansky

From £16.66

Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.


Published: December 2017, Paperback
EAN: 9780749480967

Learn more


Native Advertising

Native Advertising

Dale Lovell

From £16.66

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide.


Published: October 2017, Paperback
EAN: 9780749481162

Learn more



Showing 1 - 10 of 53 results


Showing 1 - 10 of 53 results