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Showing 1 - 10 of 47 results

Showing 1 - 10 of 47 results

Experiential Marketing

Experiential Marketing

Shirra Smilansky

£19.99

Delivers a unique, practical guide on how to integrate experiential marketing into marketing strategies; these cutting edge techniques amplify brand engagement and live content marketing through immersive…


Published: December 2017, Paperback
EAN: 9780749480967

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Digital Branding

Digital Branding

Daniel Rowles

£19.99

Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing, augmented/virtual reality and new practical tools to implement them.


Published: December 2017, Paperback
EAN: 9780749481698

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Native Advertising

Native Advertising

Dale Lovell

£19.99

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.


Published: October 2017, Paperback
EAN: 9780749481162

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Branding Inside Out

Branding Inside Out

Nicholas Ind

£19.99

Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.


Published: October 2017, Paperback
EAN: 9780749478902

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The Leadership Skills Handbook

The Leadership Skills Handbook

Jo Owen

£14.99

Discover tips, exercises and practical wisdom with The Leadership Skills Handbook from best-selling author Jo Owen, who reveals 90 essential skills you need to be an effective and successful leader.


Published: August 2017, Paperback
EAN: 9780749480332

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The People Business

The People Business

Annabel Dunstan, Imogen Osborne

£29.99

Know what 'good' looks like in Internal Communications, enhance employee engagement and improve the way your business functions, through a series of detailed and diverse case studies from multiple companies.


Published: July 2017, Paperback
EAN: 9780749479718

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Content - The Atomic Particle of Marketing

Content - The Atomic Particle of Marketing

Rebecca Lieb

£19.99

Identify the real content marketing roadblocks and how to address the disruption of new technology, media channels and consumer trends - with guidance from the field's most respected name.


Published: June 2017, Paperback
EAN: 9780749479756

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Myths of PR

Myths of PR

Rich Leigh

£14.99

Explore some of the most interesting, widely-accepted myths that permeate the industry, in this fascinating and critical examination of PR, shedding new light on the reality of PR practice.


Published: April 2017, Paperback
EAN: 9780749479596

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People with Purpose

People with Purpose

Kevin Murray

£19.99

Explores the competitive advantage of having a compelling purpose at the heart of your business strategy, especially when combined with powerful values and a focus on relationships.


Published: February 2017, Paperback
EAN: 9780749476953

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Essential Leadership

Essential Leadership

Esther Cameron, Mike Green

£39.99

Get up to date with leadership theory and take responsibility for becoming a more effective leader with this guide complete with supporting exercises, practical examples and rigorous self-assessments.


Published: February 2017, Paperback
EAN: 9780749477400

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Showing 1 - 10 of 47 results


Showing 1 - 10 of 47 results