We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



CIPR Members

cipr-members

business-skills-books

filterProducts

Showing 1 - 10 of 53 results

Showing 1 - 10 of 53 results

Get Social

Get Social

Michelle Carvill

From £12.49

Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.


Published: May 2018, Paperback
EAN: 9780749482558

Learn more


Questionnaire Design

Questionnaire Design

Ian Brace

From £24.99

Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.


Published: April 2018, Paperback
EAN: 9780749481971

Learn more



Digital Darwinism

Digital Darwinism

Tom Goodwin

From £12.49

Explore this provocative and exhilarating approach to digital transformation and learn the ambitious strategies for succeeding in a world of disruption and change.


Published: April 2018, Paperback
EAN: 9780749482282

Learn more


Marketing Analytics

Marketing Analytics

Mike Grigsby

From £24.99

Understand how to apply marketing analytics techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.


Published: April 2018, Paperback
EAN: 9780749482169

Learn more



User Research

User Research

Stephanie Marsh

From £24.99

Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.


Published: March 2018, Paperback
EAN: 9780749481049

Learn more


Video Marketing Strategy

Video Marketing Strategy

Jon Mowat

From £16.66

Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.


Published: March 2018, Paperback
EAN: 9780749481599

Learn more



Predictive Analytics for Marketers

Predictive Analytics for Marketers

Barry Leventhal

From £16.66

Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.


Published: February 2018, Paperback
EAN: 9780749479930

Learn more


Digital Branding

Digital Branding

Daniel Rowles

From £16.66

Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.


Published: December 2017, Paperback
EAN: 9780749481698

Learn more



Experiential Marketing

Experiential Marketing

Shirra Smilansky

From £16.66

Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.


Published: December 2017, Paperback
EAN: 9780749480967

Learn more


Native Advertising

Native Advertising

Dale Lovell

From £16.66

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide.


Published: October 2017, Paperback
EAN: 9780749481162

Learn more



Showing 1 - 10 of 53 results


Showing 1 - 10 of 53 results