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Showing 1 - 10 of 58 results

Showing 1 - 10 of 58 results

Virtual Reality Marketing

Virtual Reality Marketing

Henry Stuart

From £16.66

Gain insight into the current virtual reality landscape and exploit opportunities to forge emotional connections with consumers, in a market set to be worth $40 billion globally by 2021.


Published: October 2018, Paperback
EAN: 9780749482862

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The Gen Z Frequency

The Gen Z Frequency

Gregg L. Witt, Derek E. Baird

From £16.66

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.


Published: September 2018, Paperback
EAN: 9780749482480

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100 Practical Ways to Improve Customer Experience

100 Practical Ways to Improve Customer Experience

Martin Newman, Malcolm McDonald

From £16.66

Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.


Published: August 2018, Paperback
EAN: 9780749482671

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Building Brand Experiences

Building Brand Experiences

Darren Coleman

From £16.66

Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.


Published: July 2018, Paperback
EAN: 9780749481568

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The Definitive Guide to Strategic Content Marketing

The Definitive Guide to Strategic Content Marketing

Lazar Dzamic, Justin Kirby

From £16.66

Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.


Published: July 2018, Paperback
EAN: 9780749482220

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Get Social

Get Social

Michelle Carvill

From £12.49

Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.


Published: May 2018, Paperback
EAN: 9780749482558

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Questionnaire Design

Questionnaire Design

Ian Brace

From £24.99

Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.


Published: April 2018, Paperback
EAN: 9780749481971

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Digital Darwinism

Digital Darwinism

Tom Goodwin

From £12.49

Adopt strategies for succeeding in a world of disruption before it's too late by reading this exhilarating and at times provocative account of digital transformation.


Published: April 2018, Paperback
EAN: 9780749482282

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Marketing Analytics

Marketing Analytics

Mike Grigsby

From £24.99

Understand how to apply marketing analytics techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.


Published: April 2018, Paperback
EAN: 9780749482169

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User Research

User Research

Stephanie Marsh

From £24.99

Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.


Published: March 2018, Paperback
EAN: 9780749481049

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Showing 1 - 10 of 58 results


Showing 1 - 10 of 58 results