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Innovation and Best Practice
for Business Success

Established 1967



Market Research in Practice Series

A unique series of books published in collaboration with the Market Research Society (MRS) and designed to explore and advise on the latest developments in market research thinking and practice.

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Showing 1 - 6 of 6 results

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Showing 1 - 6 of 6 results

Questionnaire Design

Questionnaire Design

Ian Brace

£29.99

Construct and use better questionnaires for more effective market research.


Published: June 2013, Paperback
EAN: 9780749467791

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Qualitative Research

Qualitative Research

Sheila Keegan

£24.95

Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems,…


Published: October 2009, Paperback
EAN: 9780749454647

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Researching Customer Satisfaction and Loyalty

Researching Customer Satisfaction and Loyalty

Paul Szwarc

£24.95

This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.


Published: July 2005, Paperback
EAN: 9780749443368

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Consumer Insight

Consumer Insight

Merlin Stone, Bryan Foss, Alison Bond

£24.95

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.


Published: October 2004, Paperback
EAN: 9780749442927

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Market Intelligence

Market Intelligence

Martin Callingham

£25.00

In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research.…


Published: March 2004, Paperback
EAN: 9780749442019

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The Effective Use of Market Research

The Effective Use of Market Research

Robin Birn

£19.95

The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business…


Published: March 2004, Paperback
EAN: 9780749442002

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Showing 1 - 6 of 6 results


Showing 1 - 6 of 6 results