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4 Reasons Why Distribution Strategy is Important
In this video, Michael White, co-author of Sales & Marketing Channels, discusses the importance of distribution strategy and the 4 main factors it determines;
- Access to products and services
- Channel partners
- Brand awareness/reputation
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About the Author
Michael White has over 25 years' experience working with clients on marketing and channel strategy and return on marketing investment. He is the co-author of Sales & Marketing Channels, a complete economic framework for taking products and services to market.