0 Items: 0

Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T+Cs apply.

4 Reasons Why Distribution Strategy is Important

In this video, Michael White, co-author of Sales & Marketing Channels, discusses the importance of distribution strategy and the 4 main factors it determines;

  1. Access to products and services
  2. Channel partners
  3. Brand awareness/reputation
  4. Profitability

Like this video? Subscribe to our YouTube channel.

About the Author

Michael White has over 25 years' experience working with clients on marketing and channel strategy and return on marketing investment. He is the co-author of Sales & Marketing  Channels, a complete economic framework for taking products and services to market.

Related Content

Branding, Marketing Strategy & Planning
Sustainability, Sustainable Logistics, Strategy & Planning, Responsible Business
Marketing Strategy & Planning, Strategy & Planning

Get tailored expertise every week, plus exclusive content and discounts

For information on how we use your data read our  privacy policy