Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T+Cs apply.
- Shop
- Discover
- Resources For...
- Authors
- About
- Shop
- Discover
- Resources For...
- Authors
- About
5 Considerations for Sales & Marketing Distribution Strategy
12 June 2018
In this video, Michael White, co-author of Sales & Marketing Channels, highlights 5 considerations for your distribution strategy:
- The market
- The value proposition
- Channel partners
- Building out your 'go-to-market' model
- Configuration
Like this video? Subscribe to our YouTube channel.
Learn More:
Sales and Marketing Channels, a fully-revised third edition, delivers a rational economic framework to analyze, plan and manage profitable channels to market. It addresses emerging business models and buying behaviours with practical steps, ensuring maximum leverage of channel partners at every stage of the go-to-market process.
Julian Dent, Michael White  From £ 33.99
Get tailored expertise every week, plus exclusive content and discounts
For information on how we use your data read our  privacy policy
Headless Content Management with Blaze