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AI Strategy for Sales and Marketing

Connecting Marketing, Sales and Customer Experience

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

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EAN: 9781398622333

Edition: 2

Published: 03 Nov 2025

Format: 234 x 156

336 pages

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About the book

What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?

The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.

You'll learn how to:
- Apply strategic models to integrate AI across marketing and sales functions
- Utilize data-led decision making to enhance customer experience and loyalty
- Drive organizational change with AI-driven team development and productivity tools
- Manage AI governance and ethical considerations to build consumer trust
- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook

Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.

Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance

About the authors

Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in East Sussex, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.

Katie King

- Chapter - 01: Industry 5.0 – rewiring business for continuous relevance and differentiation;
- Chapter - 02: Start with the problem – strategic marketing to satisfy evolving customer/client needs profitably;
- Chapter - 03: The marketer’s guide to game-changing AI that reshapes product and service delivery, plus the use of everyday AI;
- Chapter - 04: AI and hyper-personalization – striking a balance of customization and privacy;
- Chapter - 05: How marketing professionals must protect clients/customers and the brand;
- Chapter - 06: AI – the great global disruptor – AI’s impact across the full spectrum of product/service adaptation, and within the sales and marketing funnel;
- Chapter - 07: AI necessitates smart human resources – HR’s pivotal role in reskilling marketing, sales and other departments;
- Chapter - 08: Human and AI collaboration – fostering creativity, critical thinking and innovation;
- Chapter - 09: Harnessing AI ethically for societal value and economic advantage;

Reviews

Javier Meza, President Marketing & Europe CMO, The Coca-Cola Company

A must-read for anyone intent on thriving in the age of intelligent marketing, this book offers nothing less than a masterclass in harnessing AI responsibly and profitably. Bravo!

Chris Daly, FCIM, Chief Executive, Chartered Institute of Marketing

Katie King continues to lead the conversation on AI in marketing. Her book is a must-read for marketers navigating the AI revolution, offering clarity, credibility and practical insight into one of the most transformative forces in our industry. It expertly connects the strategic dots between marketing, sales and customer experience - making it an essential read for those looking to lead with confidence in an AI-driven world.

Lord Chris Holmes, UK Parliament

Katie King has successfully written another must-read with this highly engaging, positive, practical guide. Clear and coherent, it will prove not only an excellent companion for those in the business of marketing but for anyone interested in how to 'do' AI: people relating, product and profit creating. Trust and ethics flow throughout, King, rightly, puts the human and our relationships at the heart of it all. Values in and value from AI, that's what this book is all about.

Brian Solis, World-renowned digital futurist, best-selling author of Mindshift, Transform Leadership, Drive Innovation, and Reshape the Future

They say, 'AI is only as good as the data that powers it.' The same is true for the intentionality of the person prompting AI. Katie King's book empowers those with the greatest of intents to surpass their customer's expectations by using AI to make, wait for it, connections more human.

Derek Madden, CEO, Moorabool Shire Council

From ethical AI principles to real-world case studies, this book bridges the gap between innovation and execution. A valuable read for leaders who want to turn AI potential into measurable results.

Dr Geri Harris, Director - Business Undergraduate, AUT Business School

Katie King's latest book gives a clear view of how AI is reshaping marketing, with useful tools and real examples throughout. The chapter on Industry 5.0 stands out, showing how human-AI collaboration is shaping the future. It highlights why students need to engage with material like this to stay ahead in a fast-changing field. I recommend it for anyone studying or teaching marketing who wants to keep up with where the industry is going.

Mona N. Shah (MBA, Ph.D), Founder and Director, Vayati Systems and Research Inc.

In the second edition of Katie King's book, the author explores deeper perspectives on AI and its use in Marketing and Sales functions of corporations. By citing cases of Samsung, Rolls Royce, MAPS, Credit Union, ECSI and Harrods, she deep dives into the strategic integration of customer experience, sales and marketing. This edition rises from being informative to actually making a case directed to the C-Suite and tech-savvy professionals. I find the book to be practical, accessible and action-oriented. While advocating the greater use of AI, she also offers directions on how stakeholders need to be onboarded in the process of AI adoption. I recommend the book to professionals and leaders navigating digital transformation.

Mika Yamamoto, Chief Customer and Marketing Officer, Freshworks

AI is redefining sales and marketing, going beyond efficiency to elevate customer engagement. King charts a path to deeper connection and trust, upheld by strong ethics.

Ghayath Sioufi, Founder & CEO, CAP.G Ventures; The CXOnsiglieri Company

Katie King has delivered more than a book-she's crafted a strategic blueprint for the future of sales and marketing. In an era where AI is often reduced to hype, this work stands out for its balance of vision, ethics and execution. It demystifies AI, showing leaders not only what it is, but how to embed it responsibly across customer journeys to create measurable growth. Packed with global case studies and practical frameworks, this is the definitive guide for executives who want to move from experimentation to transformation. A powerful, timely contribution from one of the foremost voices in AI strategy.

A must-read for anyone intent on thriving in the age of intelligent marketing, this book offers nothing less than a masterclass in harnessing AI responsibly and profitably. Bravo!
Javier Meza, President Marketing & Europe CMO, The Coca-Cola Company

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