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B2B Influencer Marketing
Work With Creators to Generate Authentic and Effective Marketing
A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.
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EAN: 9781398615281
Edition: 1
Published:
Format: 234 x 156
312 pages
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About the book
Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you.
Transform your B2B marketing strategy with the power of influencer marketing. B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness. This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships.
Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators. From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing. With practical advice and real-world examples from companies including Dell and Spotify, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.
About the authors
Nick Bennett is TACK's co-founder and chief customer officer, having over a decade of experience in B2B marketing. Based near Boston, he specializes in go-to-market strategies and champions a people-first approach to drive revenue growth.
Nick integrates the creator economy into B2B marketing, sharing insights as a creator and professional. He authors the People-First GTM Newsletter, providing weekly insights on modern buying behaviors and co-hosts the GTM News Desk podcast with Mark Kilens, discussing B2B trends and strategies. Through these platforms, he advocates for people-centric approaches in the B2B landscape.
Table of contents
- Chapter - 00: Introduction
- Chapter - 01: The History and Evolution of Influencer Marketing
- Chapter - 02: Understanding the Landscape of Influencer Marketing
- Chapter - 03: Legalities and Ethical Considerations
- Chapter - 04: Using Social Listening for Your B2B Influencer Campaigns
- Chapter - 05: Crafting Your Influencer Marketing Campaign
- Chapter - 06: Tools of the Trade: Analysis, Measurement, and Content Creation
- Chapter - 07: Forging Long-Term B2B Influencer Partnerships
- Chapter - 08: International Influencer Marketing
- Chapter - 09: Influencer Marketing on LinkedIn and Other B2B Networks
- Chapter - 10: Amplifying Your Strategy
- Chapter - 11: Multimedia platforms (Instagram and Snapchat)
- Chapter - 12: Other platforms to consider
- Chapter - 13: Crisis Management in Influencer Marketing
- Chapter - 14: Getting Identified as an Influencer Yourself
- Chapter - 15: Achieving Long-term Success as a Creator
- Chapter - 16: Looking Forward: Future Trends in B2B Influencer Marketing
Reviews
Vahbiz Cooper, Digital Marketing, Demandbase
Nick delivers a clear and practical roadmap for navigating the evolving world of B2B influencer marketing. His approach balances authenticity with strategy, showing how creators can drive meaningful engagement without sacrificing trust. This book is a valuable resource for any marketer looking to build genuine relationships that deliver real results.
Charlie Riley, Head of Marketing, Onescreen.ai
Nick does a masterful job breaking down not only the theory and proven success behind B2B influencer marketing but gives step-by-step instructions on how to put this knowledge into action. Every B2B Marketer should put into place the tips Nick shares from the successful B2B influencer campaigns he has built in the past.
Brianna Doe, Founder, Verbatim
Nick does an awesome job breaking down B2B influencer marketing and why it matters. And his focus on the human-to-human aspect of influencer marketing makes it incredibly relevant for today's marketers. If you're looking to up your B2B marketing game, this book is a must-read!
Natalie Marcotullio, Head of Growth & Operations, Navattic
I wish this book existed when I first started our influencer program. There was so much value packed into one easy-to-digest book. It felt like a crash course on everything you need to create a long-term, sustainable B2B influencer marketing strategy.
Nathaniel Miller, Head of Marketing, HarvestIQ
What really stands out to me is how you cut through the fluff and get to the core of influencer marketing-trust. It's not just a strategy; it's about real, human relationships that drive long-term results. We want a personal connection!
Lorri Kane, Owner, GuerrillaGTM
Nick's B2B Influencer Marketing is more than theory- it's an insightful and forward-thinking guide that brings the power of authentic, creator-led partnerships to the forefront of B2B marketing. His fresh approach to influencer marketing, combined with actionable strategies, makes this an invaluable resource for both seasoned professionals and newcomers alike.
Melanie Nye, Event & Partner Marketing Manager, Pavilion
Nick's book offers a perfect blend of strategic guidance and tactical action items to launch an influencer marketing program, level-up your current campaigns and create an internal network of built-in influencers for your brand. This all-encompassing approach to the Creator Economy leaves no stone unturned as Nick walks readers step-by-step to success in working with influencers and becoming one themselves.
Tania Saez, Fractional Growth CMO
Nick Bennett is a Trailblazer in B2B Marketing.
B2B Influencer Marketing is a game-changer for those looking to adapt to the rapidly, ever-evolving landscape of B2B marketing. It's not just theory or a collection of buzzwords; it's a blueprint for success in today's B2B world, written by someone who not only understands the field but lives and breathes it every day.
- Nick delivers a clear and practical roadmap for navigating the evolving world of B2B influencer marketing. His approach balances authenticity with strategy, showing how creators can drive meaningful engagement without sacrificing trust. This book is a valuable resource for any marketer looking to build genuine relationships that deliver real results.
- Vahbiz Cooper, Digital Marketing, Demandbase
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