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Creativity in PR and Communications

Concepts and Practices for Innovation

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.
EAN: 9781398620803
Edition: 1
Published:
Format: 240 x 170
304 pages

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About the book

Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets.

Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores:

- Fostering a creative mindset
- Cultivating creativity
- Creative thinking
- Creative ideation processes
- AI as a tool to assist creativity
- Using creativity to enhance briefs and campaigns

With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights.

Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems.

This book is full of real-world examples from global companies such as Dove and Samsonite, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.

About the authors

Jon Cope is the Course Leader of the MA in Public Relations at the University of Westminster, UK. He is also a PR practitioner with over 25 years of experience in consumer and healthcare sectors.

Stuart Mayell is Visiting lecturer at the University of Westminster, UK. Stuart is also a communications professional with over 25 years of experience.

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