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How to Develop a Financially Quantified Value Proposition

This video outlines the steps needed to develop your value proposition, from defining your target audience to communicating the proposition to customers, that have been developed and tested on many multi-national companies and SMEs.

Malcolm McDonald explains how to use added value analysis, including diagnostic tools such as environmental analysis, sector analysis and Porters 5 Forces Analysis, to add value and reduce or avoid costs. He then covers the financial quantification of all the identified opportunities and problems, classifying them with a unique prioritisation system, before finally outlining how to communicate the value proposition to key target markets and customers.

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