0 Items: 0
Basket

Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T+Cs apply.

How to Use Semiotics in Marketing Storytelling

1 June 2023
Rachel Lawes

Semiotics can be a powerful tool to inform your strategy.
By tapping into the culture and changing the values of your customers, you can craft compelling stories that your audience can truly connect with. With Rachel Lawes' expertise in semiotics and storytelling, you can learn how to deliver the experiences that your customers are seeking.

Using Semiotics in Marketing (9781398607644)
Rachel Lawes  From £ 29.99  From $ 41.99
Buy Now

Related Content

Article
How to Make Your Brand Accountable
Branding, Marketing Strategy & Planning, Equity, Diversity & Inclusion
Article
Changing the Luxury Model
Branding, Luxury Marketing
Article
Revolutionize Your Brand in Three Steps
Branding, Marketing Strategy & Planning


Get tailored expertise every week, plus exclusive content and discounts

For information on how we use your data read our  privacy policy
© 2023 Kogan Page Ltd

Head office: 45 Gee Street, 2nd Floor, London, EC1V 3RS, UK
US office: 8 W 38th Street, Ste 902, New York, NY 10018, USA

Headless Content Management with Blaze

Secure payments