Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About
- Shop
- KoganPage+
- Discover
- Resources For...
- Authors
- About

Optimizing Sales and Marketing Data
Strategies for Accuracy and Efficiency
FREE UK and US delivery
Bulk buying for your team?
Contact us for exclusive discounts!
About the book
Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data professionals.
Covering how to deal with and fix data disasters, this book is designed to be a complete guide for early-mid career sales and marketing professionals on how to clean and organise their data and create a framework for data governance to future-proof it. It explains how to build a taxonomy to allow for easy segmentation and targeting of customers and how this in turn reduces spend and maximises effectiveness whilst minimising unnecessary costs. As data is now the foundation of every company, making sure your data is clean, complete and correct has never been more important.
With practical examples and how-to guides throughout, Optimizing Sales and Marketing Data is immediately implementable, allowing readers to apply the knowledge to their own data right away. By being able to clean up and organize their data, sales and marketing professionals will be able to reduce their spend, increase their efficiency and profitability and become more confident handling and analyzing their customer data for further insights.
About the authors
Bulk buying for your team?
Contact us for exclusive discounts!
FREE UK and US delivery
Shipping and handling
Cancellations and returns policy
FREE UK and US delivery (more info)
Kogan Page GPSR
Bulk buying? Contact us for exclusive discounts!
Get exclusive insights and offers
EU Representative (GPSR)
Authorised Rep Compliance Ltd
Ground Floor, 71 Baggot Street Lower, Dublin, D02 P593, Ireland
www.arccompliance.com
Kogan Page GPSR
Related products
Related content
Subscribe for inspiring insights, exclusive previews and special offers
Headless Content Management with Blaze