0 Items:

Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.

xxlarge_9781398621329

Transforming Customer–Brand Relationships

Use Emotional Connection To Build Loyalty

Discover how to transform customer-brand relationships to build brand affinity and advocacy for long-term success.
Publishing partner
EAN: 9781398621329
Edition: 1
Published:
Format: 234 x 156
288 pages

FREE UK and US delivery

Bulk buying for your team?
Contact us for exclusive discounts!

About the book

How can you move beyond transactions to create customer relationships that last?

Transforming Customer-Brand Relationships is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connections and deliver measurable results. Written by marketing strategist Christina Garnett, it combines proven principles, real-world examples and actionable tools to help you replace surface-level interactions with meaningful experiences that turn customers into brand advocates.

By taking a multidisciplinary approach, the book equips you to design strategies that resonate personally with audiences and align with long-term brand goals. You will learn how to:
- Implement social listening to uncover customer needs and opportunities
- Apply the customer voice to shape authentic brand experiences
- Optimize customer service to foster loyalty and advocacy
- Measure emotional engagement with metrics like Net Promoter Score and sentiment analysis

Transforming Customer-Brand Relationships helps you apply advanced marketing strategies that strengthen your professional credibility, expand your impact and create communities around your brand.

Themes include: strategy, principles, emotional engagement, customer voice, social listening, loyalty building

About the authors

Christina Garnett is a respected fractional Chief Customer Officer and advisor, renowned for her expertise in advancing customer satisfaction and deepening brand loyalty across diverse industries, from Fortune 500 companies to startups. Based in Virginia, US, she is a contributor for Adweek and a sought-after speaker at major conferences such as INBOUND, Digital Summit, SemRush's Global Marketing Day amongst others. She also runs educational courses for both HubSpot Academic and SemRush.
  • Christina Garnett is a master at the customer experience tied to brand loyalty. Her new book is a deeply intelligent and thoughtful breakdown of all the parts that comprise building true brand affinity and loyalty - a must-read for anyone who is building a brand or in charge of a team doing so!
  • Goldie Chan, Founder & Head of Content and Creative at Warm Robots

Bulk buying for your team?
Contact us for exclusive discounts!

FREE UK and US delivery (more info)
Kogan Page GPSR

Bulk buying? Contact us for exclusive discounts!

Get exclusive insights and offers

For information on how we use your data read our privacy policy

EU Representative (GPSR)
Authorised Rep Compliance Ltd
Ground Floor, 71 Baggot Street Lower, Dublin, D02 P593, Ireland
www.arccompliance.com
Kogan Page GPSR



Subscribe for inspiring insights, exclusive previews and special offers

For information on how we use your data read our privacy policy