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Using Creativity and Data in Marketing
Unlocking Creative Value with Insight and Imagination
Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.
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EAN: 9781398619258
Edition: 1
Published:
Format: 234 x 156
200 pages
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About the book
How can marketing leaders leverage data and creativity to deliver measurable business results?
Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.
You'll learn how to:
- Access expert interviews revealing actionable leadership lessons
- Master strategic tools to translate data into creative breakthroughs
- Understand governance and financial impact of data-driven marketing
- Anticipate industry trends with informed, big-picture thinking
- Drive measurable ROI through data-informed, innovative campaigns
Designed for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results.
Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends
About the authors
Tom Ollerton is the founder of Automated Creative, a creative effectiveness platform with the ambition to combine AI with human creativity to make better ads. Automated Creative team have generated and optimised ads for global clients such as McDonald's, Jack Daniels, Bose, MARS, Lipton and P&G. Based in London, UK, he is the host of the Shiny New Object podcast, which interviews industry leaders about the future of data driven marketing. A regular speaker at industry events and podcasts as well as serving as a juror for the World Federation of Advertisers' Marketer of the Year Award.
- Logic and Magic seem like they belong to separate worlds. But it is their unique combination that creates massive impact. Tom Ollerton understands this and goes onto explain this in most integrated fashion - with evidence, with facts, with stories, with anecdotes. This book informs, inspires and importantly makes you think. Many authors attempt to solve the problem. Very few try to provoke better solutions. If you want the latter, you are reading the right cover.
- Aparna Sundaresh, Global Chief Marketing Officer, De'Longhi Group
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