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Virtual Reality Content: How to Ensure Audience Engagement

Virtual Reality (VR) has created a wealth of opportunity for brands and organizations to suddenly engage with thousands of more people and offer even better content through more methods than ever – even without wires or a connection. From entry-level devices like the Google cardboard smartphone headset to more premium tethered headsets, mobile devices and even projection domes, high-end and immersive VR content are now much more accessible.

In this video, Henry Stuart, author of Virtual Reality Marketing, reveals key examples of how brands are already using VR, including adding other sensory elements and the importance of using 360 videos to repackage content into a linear online version, for those without a headset or device to access.

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