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What are the Key Components of a Financially Quantified Value Proposition?
What is a financially quantified value proposition, and how can you develop one?
In this video, Malcolm McDonald and Grant Oliver, authors of Malcolm McDonald on Value Propositions, explain what you should be considering when developing your own value proposition and how certain companies can charge up to 50% more for a product or service, simply because they’ve undertaken this process.
Outlining the four key components for creating a financially quantified value proposition, from cost reductions and revenue to issues that are harder to quantify, this video explores how a value proposition should translate the suppliers’ offers into monetary terms – then demonstrate their contribution to the customers profit.
Use this definition of value propositions to get started and ensure you communicate the correct message for your organization: that when it comes to a value proposition, price is what you pay, and value is what you get.