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Disruptive Technologies: Engage with emerging technologies today in order to serve the consumer of tomorrow
For Immediate Release
Engage with emerging technologies today in order to serve the consumer of tomorrow
In ten years’ time, almost 40 per cent of the world’s top companies won’t exist in any meaningful way. Who will they be? Will yours be one of them? It’s easy to think that these companies will fail because of poor product choices, a lack of effective leadership or a tough economic climate. In reality, it is a lack of foresight and an inability to adapt to change that will relegate these previously successful organizations. Disruptive Technologies outlines the steps businesses can take to avoid this fate and engage with emerging technologies today in order to serve the consumer of tomorrow. From technologies such as Blockchain (Bitcoin), artificial intelligence, graphene and nanotechnology to other external factors such as the sharing economy, mobile penetration and a millennial workforce, this is a practical handbook for assessing and responding to the disruptions that affect business, client service and product model.
Using a quick-to-master evaluation and decision-making framework structured around the key dimensions of technology, behaviour and data (TBD), Disruptive Technologies provides a roadmap for assessing what the upcoming changes in technology are, when to respond to them and what the best response will be. Packed with frameworks, checklists and activities to evaluate the possibilities of new technologies and forecast potential scenarios, this is essential reading for anyone who needs to think quickly and strategically about future technologies.
Giving advanced praise for the book Daniel H. Pink, author of Drive and To Sell Is Human said that Disruptive Technologies is “Concise, actionable and insightful”. Meanwhile, Harry McCracken, Technology Editor, Fast Company said “Lots of books attempt to predict the future of technology. This one does something different and more valuable: It provides thoughtful, step-by-step advice on how companies can prepare themselves for the era of unprecedented change that lies ahead.”
Mathew Ingram, Senior Writer at Fortune also commented that “Paul provides a good overview of how technological disruption happens, and how you or your company can make it happen for you. Clear and concise.” Michael Villaseñor, Creative Director, Advertising at The New York Times states that Disruptive Technologies is “The perfect guide for all professionals, looking to better understand and thrive in the current marketplace of disruptive technologies.”
About the author: Paul Armstrong, currently running his own private emerging technology advisory, HERE/FORTH, is an experienced social media and technologies strategist. He started his career with Myspace, Sony and Activision in the United States before returning to the UK to join Global media agency, Mindshare, to head up their social technologies team. He is an in-demand speaker on emerging technologies, social technologies and strategy and regularly advises brands like Coca-Cola, Experian, Sony Music, P&G, PwC and several technology start-ups. He writes a column for Forbes and also advises the UK Government on digital strategy.
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