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How Can Brands Protect Themselves From Online Threats? - Press Release

Brand Protection in the Online World (9780749478698)

24th November 2016 - Brand Protection in the Online World: A Comprehensive Guide

How Can Brands Protect Themselves From Online Threats?

To ensure a brand is protected online, organisations first need to be mindful of the threats most commonly faced in the digital world. The exponential growth of the internet has resulted in vast opportunities for third-party individuals and companies to attack brands, so brand owners and managers need to be alert and responsive to prevent potential risks.

In the new book Brand Protection in the Online WorldDavid N. Barnett, Head of Analysis at a leading global provider of online brand protection and strategy, explores the full spectrum of internet infringement, monitoring and enforcement. Covering crucial topics from brand abuse, counterfeiting and fraud, to digital piracy and more, Barnett explains the scope of online threats alongside the monitoring and enforcement options most relevant to brand owners.

Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry, so both individuals and companies can be alert to online dangers. The development and adoption of the Internet is arguably the most significant event since the Industrial Revolution and the most rapid transformation in history. However, as a constantly evolving landscape and one that is integral to our everyday lives, the potential for unforeseen risks to brands is greater than ever before. Barnett describes how to be vigilant, develop protection strategies and remain one step ahead of emerging threats.

‘At last we have a hugely valuable and comprehensive dossier of online brand abuse in all its forms and how a company can take appropriate action to combat this abuse. I have worked within the online brand protection world for the last ten years and this book is the first of its kind - comprehensive, educational, advisory and informative.’ Lisa Deegan, Sales Director Online Brand Protection and Anti-Piracy, MarkMonitor

‘This is a very important book for any IP legal counsel. David defines brand protection in cyberspace with great professionalism and technical understanding. The online world brings new challenges and new threats. This comprehensive guide helps to mitigate these IP risks and set standards for the best practice.’ Tomas Abelovsky, IP Counsel, Swiss Re

About the Author: David N. Barnett is Head of Analysis and Consultancy at NetNames, a leading global provider of online brand protection and domain name strategy, where he has assisted global brands to combat brand abuse online for the past 12 years. His professional history has allowed him to acquire a unique combination of knowledge and experience; understanding the associated methodologies and underlying technologies necessary within the online brand-protection industry.

Available 3rd December 2016, RRP: £29.99, ISBN: 9780749478698. For a review copy, a by-lined article or to arrange an interview with the author, please contact Natasha Tulett: NTulett@koganpage.com or +44 (0)20 7843 1925.

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Main Office: Kogan Page Publishing, 45 Gee Street, London, EC1V 3RS, United Kingdom