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Why Digital Culture Is Central To Business Success - Press Release
12th December 2016 - Building Digital Culture: A Practical Guide to Successful Digital Transformation
Why Digital Culture Is Central To Business Success
The digital world has exploded in size and complexity in recent years, with the risk of new disruptions around every corner. Consequently, the average life expectancy of a company has dropped from 47 years to just 10. So how can organisations succeed when the environment they operate in is changing so quickly?
In the new book, Building Digital Culture, Daniel Rowles and Thomas Browncombine 30 years of experience in digital developments and marketing to answer that very question, proving that if you don’t create a digital culture, you’ll most likely fail. Addressing key digital decisions such as whether or not you should advertise on Facebook or invest in virtual reality, Rowles and Brown demonstrate how to navigate from being a business that acts digital, to one that truly is digital.
Understanding the core concepts behind digital transformation is essential to succeeding in the changing digital world. However, ‘digital culture’ is not an isolated element of the transformation process; it is the sum of values, behaviours and ‘norms’ within an organization that can prove either crucial or detrimental to its success.
Building Digital Culture empowers readers to understand why businesses need to change, what that change should look like, and how they should go about implementing it. With exclusive insider stories from some of the world’s leading companies, including BMW, Twitter, Deloitte and Bloomberg, this book demonstrates how embracing digital culture has improved business practises and resulted in increased adaptability and productivity overall.
“Full of sharp insight and practical advice on how to think, build and navigate 'digital' in the totally transparent world of tomorrow.” Markus Kramer, Partner, Brand Affairs AG
“This book will help marketers from start-ups to large businesses to take a firmer grip of this digital environment, and better use its capabilities to deliver greater levels of traffic, revenue and profit.” Simon Daggett, Global Head of Marketing, DHL Global Forwarding
About the Authors: Daniel Rowles has worked on both the client and agency sides of digital marketing for almost 20 years. He is a Course Director for the Chartered Institute of Marketing (CIM), lecturer at Imperial College London, CEO of TargetInteret.com and lead judge for the CIM Marketing Excellence Awards since 2010.
Thomas Brown is a consultant, executive advisor and prolific writer on marketing and digital transformation. Formerly Director of Strategy and Marketing at CIM, he has been the architect of more than 35 major research and thought leadership initiatives. Now Founder of ThinkStuff, he consults across financial services, education, non-profit, media and marketing services.
About Kogan Page: Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Leadership, Management, Marketing, Branding, Human Resources, Coaching, Logistics, Entrepreneurship and Careers. Follow @KPMktng for information about new books and business insights from author experts.
Building Digital Culture - ISBN: 9780749479657 Price: £19.99 - is available from 3rd January 2017. For a review copy, a by-lined article or to arrange an interview with the author, please contact Natasha Tulett: NTulett@koganpage.com or +44 (0)20 7843 1925.
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