Use the largest base of empirical change research data ever developed to better understand how successful change happens in organizations.
Using ground-breaking modelling, Big Change, Best Path brings unique insights to the dynamics and process of organizational change, understanding success and failure, defining and describing the drivers and conditions of change, and the patterns and paths of organizational change. Author Warren Parry from Accenture Strategy shows that a whole new way of managing change is possible, from empirical benchmarking, predictive approaches that highlight the specific actions needed at any point of a change programme, and visualization for senior managers to show how each part of an organization is responding. The author also challenges many of the myths of change management and the dynamics of how organizations respond to change, clearly showing the common pitfalls and misunderstandings. Big Change, Best Path explains a new, more analytical way and process for driving successful change, and presents a ground-breaking vision for the future of how organizations can become more agile and resilient.
[Warren] has created something unique and valuable for all of us who are seeking to understand how to make organizations better, to manage the constancy of change and to create agility and adaptability.... At last we are able to put some science together with the art of organizational change. The goal is to help generate a higher level of success - something that would be worth billions of dollars if we are to believe the statistics - and to bring a much sharper focus to the practice of organization change management.
Peter Cheese, Chief Executive of the Chartered Institute of Personnel and Development (CIPD)
Parry boldly proposes that the art of change can become a data-driven science.... [Parry] spent 15 years collating data about change initiatives. After thousands of in-depth interviews he applied machine learning and statistical methods to find that successful (and unsuccessful) change initiatives follow predictable paths.... It's a useful book... for managers who are seriously committed to change.
Professional Manager magazine
Warren Parry is a managing director in Accenture Strategy with expertise in helping global clients navigate complex organizational change. As the founder and CEO of ChangeTrack Research-which was acquired by Accenture in April 2013-Warren pioneered the development of Change Tracking, a predictive analytics system based on more than 15 years of research which helps organizations manage large-scale organization change. Change Tracking is used by more than 150 organizations in 50 different industries and 25 countries. Warren has lodged 16 patents, has published in international journals and speaks regularly at industry conferences.
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