Checkout

Total items: 0

Subtotal excl delivery & tax: £
Menu
Search

Branded Beauty

How Marketing Changed the Way We Look

Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.

Ebooks are subject to sales tax in many regions, including all EU countries. Tax will be calculated at the checkout where applicable.

EAN: 9780749461829
Ebook
Published:
Ebook
Format: EPUB
288 pages

About the book

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.

Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

About the authors

Mark Tungate

Mark Tungate is a British journalist based in Paris. He is the author of several books about branding and marketing, including The Escape Industry: How Iconic and Innovative Brands Built the Travel Business, Fashion Brands: Branding Style from Armani to Zara and Adland: A Global History of Advertising. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times and The Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum.

More about Mark Tungate

Recommended in The Style List by Stylist Magazine

Stylist