SHORTLISTED: 2017 Chartered Management Institute Management Book of the Year.
Being a truly innovative company is more than dreaming up new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organizational culture to one that supports Building a Culture of Innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth.
Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business.The six-step Innovation Culture Change Framework offers a structured process to make change stick, from assessing your organization's innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo.
Supported with downloadable resources, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy.
Clear practical steps to embed a culture of innovation and an enjoyable read. This is a really practical guide for any organization aiming to put innovation at the centre of its business strategy. It does what it claims to do; defining a culture of innovation and giving some easy to use tools within a six-stage framework to make the journey successful. The concepts and tools in this book are clear, practical and easy to use - it will help to make innovation central to your strategy.