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Building Digital Culture

A Practical Guide to Successful Digital Transformation

Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.
EAN: 9780749479657
Edition: 1
Published:
Format: 234x157
264 pages

About the book

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category

Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve.

Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.

About the authors

Daniel Rowles

Daniel Rowles has worked on both the client and agency sides of digital marketing for almost 20 years. He is a Course Director for the CIM, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards since 2010. He is also the host of the Digital Marketing Podcast, an iTunes top 10 business global. As CEO of his company TargetInternet.com, he helps clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.

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Thomas Brown

Thomas Brown is a consultant, executive advisor and prolific writer who's passionate about marketing, brand, digital and content.Since 2016 he's been consulting for a number of organisations across financial services, education, non-profit, media and marketing services, advising leaders and teams on a range of issues from content strategy, brand journalism and customer experience strategy, to digital engagement, go-to-market strategy and market positioning... and helping to make implementation happen.Alongside this, he entertains his love of words, writing for several brands, as well as special report features in The Times. He's also Chair of the Jury for the UK's Property Marketing Awards.Prior to this he was the board-level Director of Strategy and Marketing at CIM, the world's leading professional body for marketing, where he focused on understanding the changing nature of marketing, building compelling thought leadership programmes, driving a distinct and authentic brand voice and leading the conversations that matter.In more than 13 years at CIM, he was the architect of more than 35 major international research initiatives ranging from digital and social strategy to brand experience, marketing confidence to marketing capability... and lots more. He's an accomplished conference speaker and media commentator, and his words, ideas and work have been covered on, in and by The Financial Times, The Times, The Guardian, The Independent, Marketing, Marketing Week, Bloomberg and BBC News.You can find him on Twitter attempting to be humorous, insightful or both @ThinkStuff and online at www.iamthinkstuff.com.

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Finally, digital has been distilled and debunked! A no-nonsense, actionable guide to digital capability building, regardless of where you are on the journey.

Cesar Lastra, Founding Director, Bash and Build