- Explores how companies can stay contextually relevant and resilient to change by connecting with a values-driven business audience incorporating customers, partners and teams
- Details how leaders and corporations can develop strong ties to their supporters and meet their evolving expectations with authentic emotionally-intelligent communications
- Applies the concepts of brand and business authenticity, resilience and purpose to digital-first environments with case studies that include Adidas x Parley, Allbirds, Mercado Libre, BlackRock and Bloom & Wild
- Is part of the Inspire series, which offers insightful analyses of the new, VUCA world of business, from digital transformation to the age of artificial intelligence and beyond