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Innovation and Best Practice
for Business Success

Established 1967



Communicate to Inspire

Communicate to Inspire

A Guide for Leaders

Kevin Murray

£19.99

Communicate to Inspire is an essential manual for all aspiring leaders based on lessons from top CEOs, giving you the skills you need to communicate confidently and effectively for success.

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About the book

Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires?

Shortlisted for the 2014/15 CMI Management Book of the Year Award, Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills.

Online supporting resources for this book include a supplement article from the author.


Table Of Contents

    • Chapter - 00: Introduction: the inspiration gap;
  • Section - ONE: Leadership in the age of transparency;
    • Chapter - 01: The new leader;
    • Chapter - 02: Leadership: the greatest intangible asset of them all;
    • Chapter - 03: The 12 principles of inspiring leadership communication;
  • Section - TWO: The leader within;
    • Chapter - 04: Be yourself better: why passion and conviction are essential to inspiring leaders;
    • Chapter - 05: The vision thing: how to think about purpose, values and the future;
    • Chapter - 06: Bringing the outside in: when you introduce employees to the people they serve, it unleashes super-performance;
    • Chapter - 07: Engage through powerful conversations: how to use conversations to drive culture, and why culture delivers goals;
  • Section - THREE: Connecting to the emotions that drive behaviours;
    • Chapter - 08: It’s all about them: how to become more effective by being more focused on people and behaviours;
    • Chapter - 09: The listening leader: why you need to listen louder;
    • Chapter - 10: Sending signals: how you inspire – or demotivate – without saying a word;
    • Chapter - 11: Purposeful, persuasive stories: how you can use stories to drive action and shape culture;
  • Section - FOUR: The leader outside;
    • Chapter - 12: Use a potent point of view to power your leadership: how to develop a persuasive standpoint to win friends and influence people;
    • Chapter - 13: Winning in the court of public opinion: why you must always prepare properly for public platforms;
    • Chapter - 14: When words really matter: why some are simply much more persuasive than others;
    • Chapter - 15: Why leaders should embrace social media: the six reasons you should be more engaged;
  • Section - FIVE: Bringing it all together;
    • Chapter - 16: What is your leadership inspiration quotient? How to make the intangible more tangible



Reviews

Do you want to be a transformational leader? Then this is the book for you. 5 stars ***** and a must for all leaders - new and old.
CMI Book Club

I'm always sceptical of the latest management book to hit the shelves. But this is an exception. It is a rich source of information and insight for anyone leading teams and wanting to make a difference.
professional communicator and former President, CIPR

The compelling combination of Kevin Murray's unique storytelling and groundbreaking model of leadership communication make this a must read for every leader who wants to raise their game.
Non-Executive Director, UK Trade and Investment

This is an insightful and essential handbook for leaders - it is packed with insight and useful tips for effective communication.
co-founder, Coffee Republic

Inspiring leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? The book is an essential manual for any aspiring leader, answering these key practical questions.
CMI Book Club

A helpful book for senior managers faced with putting across their own and their companies' messages.
Andrew May FIC CMC FCMI (CMI Management Book of the Year judge)

Among the most thoughtful and thought-provoking books.
Delroy Beverley FCMI (CMI Management Book of the Year judge)


Resources

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Book Details

  • EAN: 9780749468149
  • Edition: 1
  • Published: 3rd February 2014
  • Paperback
  • Dimensions: 234x156
  • 280 pages

About the Author

Kevin Murray specializes in strategic communications, reputation management and leadership communications coaching. He has almost 40 years' experience in communications, including appointments as Director of Communications of British Airways and Director of Corporate Affairs at the UK Atomic Energy Authority. He is currently Chairman of The Good Relations Group. He is also author of The Language of Leaders, shortlisted for the CMI Management Book of the Year Award 2013.


Kevin Murray


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