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Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.
    Paperback£29.95
    Ebook£24.96
    Print and ebook bundle£37.50
    Hardback£86.99
EAN: 9780749455125
Edition: 1
Published:
Paperback
Format: 234x156
232 pages
    About the book
    Table of contents
    Reviews

About the book

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

About the authors

Cindy Barnes

Cindy Barnes is a business innovator and strategist. She founded Futurecurve after many years with Capgemini where she lead service development, sales, marketing, co-created new business units and was a client-side consultant. She began her career in engineering running large scale unionised factories for Smiths Group. She led R&D for Panavision where she developed a leading-edge technical product range which is still their most profitable range to date.

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Helen Blake

Helen Blake is a strategist and B2B marketer. She spent over 20 years in senior positions for leading organisations including Accenture, Capgemini and KPMG, as well as creating growth strategies within new start-ups and mid-sized companies.

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David Pinder

David Pinder is an expert communicator of complex ideas in writing, and has been chosen by major companies across the spectrum of business and technology to communicate complex ideas accessibly and compellingly. He is co-author Creating and Delivering Your Value Proposition (published by Kogan Page).

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Value Propositions are the most useful selling tools marketing has ever created, although - up until now - theres been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need.

Neil Rackham, author of SPIN Selling and Visiting Professor at Portsmouth and Cranfield BusinessSchools