- Makes the new paradigm of sustainable value creation applicable by showing how to lead, manage and market the value in practice
- Includes a range of international case studies to demonstrate sustainable value creation in action, such as Aravind, The Body Shop, Nissan, Rabobank, Starbucks, and Zappos
- Explains how to develop an effective strategy for each of the key stakeholder groups, from customers to shareholders
Creating Lasting Value
How to Lead, Manage and Market Your Stakeholder Value
Organizations that focus on all stakeholders involved are more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. This book shows how to create and deliver sustainable value.
Key features at a glance
EAN: 9780749471170
Edition: 1
Published:
Format: 230x155
320 pages
About the book
The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channeling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value.
The successful organizations of the future will be those that can put these principles into practice: this book shows you how.
About the authors
Jeroen Geelhoed and Salem Samhoud are Partners at &samhoud, an international 'usual unusual' consultancy firm with the higher goal 'Together we build a brighter future. We achieve breakthroughs by inspiring and connecting people.' &samhoud won the #1 Great Place to Work Europe award for 2010.
Nur Hamurcu is the Owner at &samhoud and Managing Partner at &samhoud Asia. He has worked for &Samhoud for over 15 years and built up extensive consultancy experience in multiple industries. His client portfolio includes a wide variety of organisations such as Malaysia Airports, Tenaga, Malaysia Airlines, and Axiata (all in Asia), AMB Generali (Germany), Rabobank (The Netherlands), Achmea (The Netherlands) and SEAT (Spain), as well as global firms such as TNT Express, Montblanc and KPMG.
This book is about the core of entrepreneurship! Creating Lasting Value shows how important it is to create value for customers, employees, shareholders and society. The underlying philosophy in the book-creating breakthroughs by inspiring and creating people is exactly what it's all about in these times. This book shows how exciting it is to create a brighter world with business, and realizes how to realize this. I admire the link between business practice and academic wisdom. Highly recommended, also for academic programs!
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