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Crisis, Issues and Reputation Management

Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.
    Paperback£24.99
    Ebook£20.82
    Print and ebook bundle£31.30
    Hardback£71.99

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EAN: 9780749469924
Edition: 1
Published:
Paperback
Format: 230x155
280 pages
    About the book
    Table of contents
    Reviews
    Supporting resources

About the book

Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur.

Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.

About the authors

Andrew Griffin

Andrew Griffin is a Chief Executive at Regester Larkin, an international consultancy which is globally recognised for pioneering best practice systems in crisis, issues and corporate reputation management. Andrew advises some of the world's leading companies and trusted brands, with previous clients including AstraZeneca, Shell, BAE Systems, Diageo, Nestle and Novartis. He is also a regular speaker, writer and commentator in this critical area of management and crisis communications.

More about Andrew Griffin

The need to protect a company's reputation has become an ever more pressing concern for CEOs and corporate boards. This book, by a leader in the field, provides a comprehensive guide for leaders to get it right. Filled with case examples and useful concepts it belongs on every executive's desk.

Dr Daniel Diermeier, Kellogg School of Management and author of Reputation Rules