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Marketing & Sales Books

Competition! Enter to win £50 worth of Kogan Page books. Offer ends 30.09.2026
Competition! Enter to win $50 worth of Kogan Page books. Offer ends 09.30.2026
Competition! Enter to win £50 worth of Kogan Page books. Offer ends 30.09.2026
Competition! Enter to win $50 worth of Kogan Page books. Offer ends 09.30.2026

Book categories
Advertising   |   Behavioural Marketing   |   Branding   |   B2B Marketing  |   Customer Experience   |   Digital Marketing   |   Luxury Marketing   |   Marketing Analytics
Marketing Strategy   |   PR & Communications   |   Retail   |   Sales & Account Management  

Build your understanding of how successful businesses connect with customers and generate revenue with our range of marketing and sales books. From developing effective campaigns to refining sales techniques, these books offer practical knowledge and strategic insight to help you stand out, communicate value and achieve measurable results in today’s marketplace. Whether you are building core skills or looking to strengthen your approach, these books provide guidance that can be applied across a wide range of industries and roles.

Latest books in Marketing & Sales

Latest insights in Marketing & Sales

Customer Experience, Branding   In this excerpt from Transforming Customer-Brand Relationships, Christina Garnett examines the community member behaviors that help brands build stronger, longer-lasting relationships with their audiences. She explains why identifying the actions, interactions and contributions you want to encourage is essential for creating an engaged community that supports brand affinity, advocacy and sustainable growth.
PR & Communications, Marketing Strategy & Planning, Digital Marketing, Artificial Intelligence   AI is changing PR, but the smartest leaders will use it to strengthen human creativity, judgement and talent, not replace the communicators who make strategic work possible.
B2B Marketing, Digital Marketing   Sometimes quality is the idea itself, rather than the way it’s presented. Other times, the idea matters less than how it’s presented. In this excerpt, Devin Bramhall, author of 'B2B Content Marketing Strategy' talks about quality meaning different things to different people and how to know if you have successful quality control.




Marketing and Sales Books for Students and Professionals

Our range of marketing and sales books supports learners and professionals at every stage. Students can develop a solid understanding of key concepts such as branding, customer behavior and communication, while professionals can explore advanced topics including digital marketing, sales strategy and performance optimization. Each book offers practical and real world insight that can be applied directly to your work, helping you improve results and adapt to changing market conditions.

Browse Our Books on Marketing and Sales

Learn from respected experts in the field, including Simon Kingsnorth, Rachel Miller and Matt Bourn. These authors are part of a wider group of specialists featured in our collection, offering valuable perspectives on marketing and sales. Their books provide insight, examples and guidance to help you develop effective strategies and achieve measurable results.

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