- Reduce costly trial and error to identify and streamline a measurable digital marketing strategy tailored to business objectives
- Balance essential theory with global business practice using practical templates, case studies and expert contributions such as display advertising and SEO
- Updates to new edition: New chapters on marketing automation, messaging and email and expansion on social selling, data protection laws and technology advances like AI, big data, consumer behaviour plus online and offline integration
- Online resources: Lecture slides, activity sheets, test banks, practical implementation guides and templates, which will be updated regularly over the life time of the edition
Digital Marketing Strategy
An Integrated Approach to Online Marketing
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.
Key features at a glance
EAN: 9780749484224
Edition: 2
Published:
Format: 233x157
384 pages
About the book
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.
About the authors
Simon Kingsnorth
Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.
More about Simon Kingsnorth
A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike.
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