- Reduce costly trial and error to identify and streamline a measurable digital marketing strategy tailored to business objectives
- Balance essential theory with global business practice using practical templates, case studies and expert contributions such as display advertising and SEO
- Updates to new edition: New chapters on marketing automation, messaging and email and expansion on social selling, data protection laws and technology advances like AI, big data, consumer behaviour plus online and offline integration
- Online resources: Lecture slides, activity sheets, test banks, practical implementation guides and templates