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Disruptive Technologies

Disruptive Technologies

Understand, Evaluate, Respond

Paul Armstrong

From £16.66

Lift the lid off the emerging technologies of today and draw on a clear framework for choosing the best strategic response with this cutting-edge toolkit.

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About the book

Disruptive Technologies outlines the steps businesses can take to engage with emerging technologies today in order to serve the consumer of tomorrow. This book offers the knowledge and tools to engage confidently with emerging technologies for better business. This highly practical book offers organizations a distinct response to emerging technologies including Blockchain (Bitcoin), artificial intelligence, graphene and nanotechnology (among others) and other external factors (such as the sharing economy, mobile penetration, millennial workforce, ageing populations) that impact on their business, client service and product model.

Disruptive Technologies provides a clear roadmap to assess, respond to and problem-solve: what are the upcoming changes in technology, roughly when to respond, and what's the best response? By using a quick-to-master evaluation and decision-making framework - structured around the key dimensions of Technology, Behaviour and Data (TBD).

Emerging technologies guru Paul Armstrong offers a clear guide to the key disruptive technologies and a toolbox of frameworks, checklists, and activities to evaluate their possibilities. Disruptive Technologies enables forecasting of potential scenarios, implementation of plans, alternative strategies and the ability to handle change more effectively within an organization. The essential tool for all professionals who need to get to grips with emerging technologies fast and strategically.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Emerging Technologies;
    • Chapter - 02: Disruptive and Emerging Technology – The Brutal Truth;
    • Chapter - 03: The Forecasting Fallacy;
    • Chapter - 04: The TBD Framework – An Introduction;
    • Chapter - 05: Complex TBD;
    • Chapter - 06: How to Get Sign-Off;
    • Chapter - 07: Open Business and Innovation;
    • Chapter - 08: What to Look Out For;
    • Chapter - 09: Dis-Innovation;
    • Chapter - 10: Disruption and the Millennial Generation;
    • Chapter - 11: The Future of TBD and Disruptive Technologies


Concise, actionable, and insightful, Disruptive Technologies will help executives breathe easier and sleep better.
Daniel H. Pink, author of DRIVE and TO SELL IS HUMAN

Lots of books attempt to predict the future of technology. This one does something different and more valuable: It provides thoughtful, step-by-step advice on how companies can prepare themselves for the era of unprecedented change that lies ahead.
Harry McCracken, Technology Editor, Fast Company

Paul provides a good overview of how technological disruption happens, and how you or your company can make it happen for you. Clear and concise.
Mathew Ingram, Senior Writer at Fortune

The perfect guide for all professionals, looking to better understand and thrive in the current marketplace of disruptive technologies.
Michael Villaseñor, Creative Director, Advertising at The New York Times

Some books have ideas, some vision , some practical advice. This is one of the rare books that has all three. A good read for anyone who actually wants to do something about tech change and not just talk about it.
Marco Rimini, CEO, Worldwide Central Team Mindshare

This book provides a practical blueprint for dealing with change and disruption in the age of abundancy. From adopting a mindset for disruption to organising a product brainstorm, it's a one-stop shop for amibitous today's entrepreneurs.
Russ Shaw, Founder of Global Tech Advocates

At a time when innovation is proving make-or-break for so many firms, it's great to see someone with Paul Armstrong's knowledge of technology tackle the topic.
William Higham, Founder and CEO, Next Big Thing

An integral how-to guide for the future of your business. If you want to disrupt a market (or avoid being disrupted), you need this book.
Chris DeWolfe, CEO, Jam City Games

A comprehensive look of the fast-approaching technology tsunamis guaranteed to change your business. This book is an insightful and practical guide to making decisions in an uncertain world.
Nir Eyal, author of Hooked: How to Build Habit-Forming Technology

If you want to embrace change rather than become its victim, read this book. Highly recommended.
Richard Watson, author of Digital vs Human

Disruption either happens to you or because of you. It's a choice Mr. Armstrong shares exactly how to stay ahead of disruption curve. Because, if you're waiting for someone to tell you what to do, you're on the wrong side of innovation.
Brian Solis, Futurist, Digital Anthropologist, Author of X: The Experience When Business Meets Design

Paul Armstrong's experience, energy, honesty and insights make Disruptive Technologies a must-read.
Reshma Sohoni, Founding Partner, Seedcamp

I'm tracking a lot of what Paul Armstrong is covering here in a super readable and actionable format. This book needs your attention. Dig in now.
Chris Brogan, CEO Owner Media Group and New York Times Bestselling author of The Freaks Shall Inherit the Earth.

The future is already here - we just haven't noticed yet. Paul Armstrong's book is a crucial guide to the immediate future, post-disruption, and powerfully directs your attention towards the key opportunities. A must-read!
Gerd Leonhard, futurist, author, and CEO of The Futures Agency

A fascinating analysis of key disruptive technologies, how they will impact you and what you can do to take advantage of them.
Simon Birkenhead - Managing Director, L2 Inc

An informed, concise and above all practical manual to help you successfully navigate disruption.
Shawn Gold, CMO, TechStyle

Companies around the world ask me how can they be more innovative or deal with disruptions from more innovative companies. Paul gives you the recipe here.
Robert Scoble, Partner, Transformation Group

Disruptive Technologies is an elucidating look into the technology that is likely just around the corner. Armstrong is full of advice on how to figure out and prepare for what might be ahead, and set us up to ask the right questions about what tomorrow will look like.
Mike Murphy, Technology Reporter, Quartz

As the volume of the conversation around 'disruptive technologies' increases, it becomes harder to separate the signal from the noise. Paul Armstrong's approach is both accessible and practical, enabling anyone facing disruption (i.e. all of us) to better understand how they might respond. It's a great read for anyone wanting a primer in how to navigate tomorrow's world.
Henry Mason, Managing Director, TrendWatching

Book Details

  • EAN: 9780749477288
  • Edition: 1
  • Published: 3rd May 2017
  • Paperback
  • Format: 235x155
  • 216 pages

About the Author

Paul Armstrong, currently running his own private emerging technology advisory, HERE/FORTH, is an experienced social media and technologies strategist. He started his career with Myspace, Sony and Activision in the United States before returning to the UK to join Global media agency, Mindshare, to head up their social technologies team.

He is an in-demand speaker on emerging technologies, social technologies and strategy and regularly advises brands like Coca-Cola, Experian, Sony Music, P&G, PwC and several technology start-ups. He writes a column for Forbes and also advises the UK Government on digital strategy.

Paul Armstrong

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