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E-Commerce Growth Strategy

A Brand-driven Approach to Attract Shoppers, Build Community and Retain Customers

Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
EAN: 9781398607989
Edition: 1
Published:
Format: 234x156
288 pages

About the book

Increase visibility, customer engagement and conversion rates with this complete blueprint to connecting e-commerce tools and metrics to wider brand building and marketing strategies.

In response to changing customer needs and expectations, growth in e-commerce has been rapidly accelerating for both small and large brands alike. To thrive and succeed, businesses need more than just a well-designed website. E-Commerce Growth Strategy covers the key e-commerce tools and metrics required for success and crucially also links them to the wider context of creating memorable shopper and brand experiences, and attracting and retaining customers through building a community and effective social media strategy.

E-Commerce Growth Strategy also provides coverage of key areas such as how to forge fruitful partnerships with influencers, incorporate paid media to maximize reach and handle customer data in line with privacy considerations. Featuring bullet-pointed chapter summaries, interviews from industry leaders and a range of case studies, as well as online practical implementation toolkits, this is a vital guide for brands looking to methodically plan, execute and manage their e-commerce growth plans.

About the authors

Kunle Campbell is an e-commerce growth advisor and thought-leader. Based in Oxford, UK, he advises a range of both pure-play online retailers and omnichannel retailers and is the host of a leading e-commerce podcast, the 2X eCommerce Podcast. The resident e-commerce expert at Facebook's Local News Subscriptions Accelerator Workshops, he has spoken at conferences organized by SAP Commerce and Barclays and has also been interviewed and quoted by international news outlets like the BBC, New York Times, The International Herald Tribune and CGTN. In 2021 he was recognised as a top e-commerce influencer by Influencer Marketing Hub, Scurri and eDesk.