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Innovation and Best Practice
for Business Success

Established 1967



Leveraging Emotions for Business Success

Dan Hill


Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.

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About the book

'I believe that 'emotion' is where it's at'

Tom Peters

For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it.

In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management.

Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Why emotions matter;
    • Chapter - 02: Branding;
    • Chapter - 03: Offer design, packaging and usability;
    • Chapter - 04: Advertising;
    • Chapter - 05: Sales;
    • Chapter - 06: Retail and service;
    • Chapter - 07: Workplace


This book is fascinating. It has hundreds of useful ways of discovering how consumers say one thing but feel and do another...In today's highly competitive marketplace many products look alike; it is the emotional benefit that can make the difference.
Business Executive

80% of decisions are made emotionally... Emotionomics gives you a head start.
Kevin Roberts, CEO, Saatchi & Saatchi

Book Details

  • EAN: 9780749461898
  • Edition: 2
  • Published: 3rd October 2010
  • Paperback
  • Dimensions: 234x156
  • 288 pages

About the Author

Dan Hill is a recognized authority on the role of emotions in consumer and employee behaviour, and an expert in facial coding as an aid in measuring people's decision-making process for consumer insight testing. He is the founder and president of Sensory Logic - a scientific, research-based consultancy that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. Dan is a frequent speaker at business conventions across the globe and the author of Body of Truth: Leveraging What Consumers Can't or Won't Say (John Wiley & Sons 2003).

Dan Hill

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