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Employee Experience Strategy

Design an Effective EX Strategy to Improve Employee Performance and Drive Business Results

Use this practical guide to design, build and implement an effective employee experience strategy to improve workforce performance, develop a people-centred culture and drive business results.
EAN: 9781398608825
Edition: 1
Format: 234x156
288 pages

About the book

Designing and implementing an exceptional employee experience strategy is crucial for business success. From a leading figure in the EX field, this book provides everything needed to succeed.

Employee Experience Strategy explains how to assess the needs of the organization and its employees, define and build an effective employee experience (EX) strategy and embed it successfully in the business. There is also guidance on how to get stakeholder buy-in from the rest of the business, and make sure that the EX strategy works for remote, hybrid and in-person working. It also covers how to overcome common challenges and measure the ROI of the strategy. Most importantly, this book shows how to ensure that the EX strategy delivers on the financial and performance goals of the business.

This book is underpinned by primary data, research and global case studies from organizations including Microsoft, Google, GSK, Unilever, Tesco and Starbucks. There are also practical examples throughout and interviews with leading figures who have successfully implemented a robust employee experience strategy. Written by Ben Whitter who was recognized by Thinkers50 in 2021 specifically for his work in employee experience, this is an essential book for all senior talent professionals needing to build, embed and sustain an effective EX strategy.

About the authors

Ben Whitter is CEO of HEX Organization and the founder of the World Employee Experience Institute (WEEI). Based in Manchester, UK, but operating globally, he shares his work and research on employee experience through keynote speaking, advisory services, consulting and training. In 2021 he was recognized by Thinkers50 as one of the top management thinkers in the world and was also named as one of the Most Influential HR Thinkers 2021 by HR Magazine.