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Innovation and Best Practice
for Business Success

Established 1967

Essentials of Advertising

Essentials of Advertising

Robert Cluley


A book designed to help students and practitioners of advertising navigate their way through the field, offering a carefully researched overview of its impact on society, culture, and business practices, and its interpretation through a range of different social sciences.

Available to pre-order from 3rd November 2016
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About the book

Essentials of Advertising will offer a succinct, up-to-date and user-friendly introduction to the discipline of advertising. Clear and engaging, this text will allow the reader to understand the full scope of the influence of advertising in our daily lives, in business practice, and in shaping society and culture. Accessible and packed with insights, this text will share the key theories developed by historians, psychologists, sociologists, business scholars, marketers and media researchers - not to mention advertising practitioners themselves. This information will be placed within the context of the discipline as a whole, and the knowledge gleaned will allow readers to develop key analytical skills which can then be applied in their personal interactions with the discipline of advertising.

Succinct, up-to-date and carefully-researched, Essentials of Advertising is sure to become the go-to resource for students and lecturers seeking an introduction to the subject of advertising.

Table Of Contents

    • Chapter - 1: The essentials of advertising: what are adverts and why study them?
    • Chapter - 2: Big questions: advertising, communication, rhetoric and persuasion
    • Chapter - 3: Art or science: what do legendary advertisers think about advertising?
    • Chapter - 4: Ad work: management and organizational perspectives on advertising
    • Chapter - 5: Information and value: the economics of advertising
    • Chapter - 6: The hierarchy of effects: the psychology of advertising
    • Chapter - 7: The society of the spectacle: the sociology of advertising
    • Chapter - 8: The magic system: cultural studies of advertising
    • Chapter - 9: The medium is the message: media studies and advertising
    • Chapter - 10: The distorted mirror: advertising and ethics
    • Chapter - 11: Next steps… the new essentials of advertising

Book Details

  • EAN: 9780749478391
  • Edition: 1
  • Published: 3rd February 2017
  • Paperback
  • Dimensions: 234x156
  • 216 pages

About the Author

Dr Robert Cluley is assistant professor at Nottingham University Business School. He has contributed to a range of texts on branding and advertising, along with a plethora of research publications and edited collections. He teaches in the fields of branding, advertising and marketing communications.

Robert Cluley