- Provides a structured, practical framework of essential theory and application, specifically the logistical planning, promotion and delivery of events
- Saves time sourcing, understanding and applying complex safety, risk management and legal admin, helping to minimize stress on the day and resolve issues as they arise
- New to this edition: How to manage an event on the day, fresh international case studies and exploring live brand experiences for experiential marketing
- Online resources: Downloadable checklists, step by step processes, planning templates, lecture slide pack, and real-world case studies with discussion questions
Event Planning and Management
Principles, Planning and Practice
Plan successful events with this practical toolkit of essential theory and practice, including risk assessment, legal applications, promotion and budgeting, plus updates on experiential and managing events on the day.
Key features at a glance
EAN: 9780749483319
Edition: 2
Published:
Format: 238x178
368 pages
About the book
Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event.
With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation.
Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.
About the authors
Ruth Dowson has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She is a senior lecturer in events management at the UK Centre for Events Management at Leeds Beckett University.
David Bassett is an experienced event organizer and educator in events management, leisure, sport and tourism. He is former senior lecturer at the UK Centre for Events Management and now provides training to industry professionals. He is also a leadership development consultant for Leeds Business School, UK.
This book is truer to the real world of event planning and management than any I used while studying or that I've come across in over 20 years of running events.
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