- Provides a structured, practical framework of essential theory and application, specifically the logistical planning, promotion and delivery of events
- Saves time sourcing, understanding and applying complex safety, risk management and legal admin, helping to minimize stress on the day and resolve issues as they arise
- New to this edition: How to manage an event on the day, fresh international case studies and exploring live brand experiences for experiential marketing
- Online resources: Downloadable checklists, step by step processes, planning templates, lecture slide pack, and real-world case studies with discussion questions