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Get Social

Get Social

Social Media Strategy and Tactics for Leaders

Michelle Carvill


Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.

Available to pre-order from 3rd February 2018
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About the book

Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level.

Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be.
Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.

Table Of Contents

    • Chapter - 01: The Social Landscape;
    • Chapter - 02: Leading a Business in a Socially Connected World;
    • Chapter - 03: Why a Social CEO/Leader?;
    • Chapter - 04: The Authentic Voice - What's Your Compelling Content?;
    • Chapter - 05: Strategy - The Social Way;
    • Chapter - 06: Understanding Where You Are Today, Tomorrow and into the Future (Your Personal Social CEO Health Check);
    • Chapter - 07: The Practicalities;
    • Chapter - 08: The Great Social Media Savvy CEO - More Impressive Examples of How Top Leaders are Social

Book Details

  • EAN: 9780749482558
  • Edition: 1
  • Published: 3rd May 2018
  • Paperback
  • Format: 234x156
  • 248 pages

About the Author

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future, she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.

She also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.

Michelle Carvill