- Gives both native and non-native English speakers a solid grounding and confidence boost in writing for business; including email, CVs and cover letters, social media, common errors and how to avoid them, and global business English
- Features international case studies to illustrate examples in context, including Innocent, Ogilvy and Mather, and Virgin
- New to this edition: New chapter on writing for different generations, clients and colleagues; updated content on instant messaging, gender-neutral pronouns, and the enduring power of paper