Our research shows that many businesses don't have a digital marketing strategy, although they're actively using digital marketing. Even more lamentable, many don't have a marketing strategy to align their digital strategy against. If your business doesn't have a coherent marketing strategy, Marketing Strategy will provide you with a practical handbook that combines both classic marketing and brand strategy concepts with advice on tactics and execution including digital channels which are missing from many books on marketing strategy. You can use the many frameworks to guide your thinking, plus interviews and examples from many practitioners to help inform your strategy.
Dr Dave Chaffey. Co-founder of marketing training platform SmartInsights.com and co-author Digital Marketing Strategy, Implementation and Practice