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Marketing Strategy

Overcome Common Pitfalls and Create Effective Marketing

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.
EAN: 9781789667417
Edition: 1
Format: 234x156
256 pages

About the book

Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from thought-leader Jenna Tiffany.

Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.

Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson, Mark Lantrok and Nichola Stott.

About the authors

Jenna Tiffany is Founder and Strategy Director at marketing agency Let's Talk Strategy and was recognized in 2019 as one of the top 100 female marketers to follow worldwide by Search Engine Journal. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker and a thought-leader on marketing trends.