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Innovation and Best Practice
for Business Success

Established 1967

Marketing Your Business

Marketing Your Business

Make the Internet Work for You Get into Exports Learn about Products and Pricing

John Westwood


Marketing Your Business covers all the main modern marketing methods that companies use to develop and grow their business.

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About the book

Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques.

Marketing Your Business covers all of these aspects of marketing to develop a strategy and increase profit, including detailed advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. It explains how to use the internet, set up websites and online shops, use traditional and online public relations including social media, plan advertising and sales promotion campaigns, prepare sales literature and manage exhibitions.

Also with practical advice and tips on getting into export as well as a thorough explanation of the new market concept of Application Selling, Marketing Your Business is an all-in-one guide to everything you need to know about marketing today and is an essential resource for your business.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Marketing – the basics;
    • Chapter - 02: The effective use of marketing research;
    • Chapter - 03: Situation analysis;
    • Chapter - 04: Websites and e-commerce;
    • Chapter - 05: The role of public relations in the internet age;
    • Chapter - 06: Channels to market;
    • Chapter - 07: Advertising and sales promotion;
    • Chapter - 08: Promotional materials, presentations and exhibitions;
    • Chapter - 09: Products and pricing;
    • Chapter - 10: Application selling;
    • Chapter - 11: Getting into overseas markets


This book scores on several fronts. First of all, almost from page one, it's full of ideas that make the reader think, 'I should do that with my business' - certainly this reviewer plans to put a number of new initatives into action as a result of reading it.
EN Magazine

Book Details

  • EAN: 9780749462710
  • Edition: 1
  • Published: 3rd March 2011
  • Paperback
  • Dimensions: 216x138
  • 264 pages
  • Series: Business Success Series

About the Author

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook, all published by Kogan Page.

John Westwood