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Innovation and Best Practice
for Business Success

Established 1967



How to Use Your Multiple Skills to Give You an Edge, Make Money and Be Happier

Ian Sanders, David Sloly


Mash-up! is an inspiring, fun-to-read, practical guide to maximising your competitive edge. Learn how to mix up the different strands of your experience and expertise to make more money, have more fun and be in high demand.

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About the book

Web developers did it to bring together multiple sources onto one internet page. Musicians and DJs followed by sampling songs from different genres to create new music. Now everyone is doing it: at work, at the weekends, in business. It's time for you, your business and your career to cash in on the mash-up. The days of being defined by a single job title are vanishing. In the new economy our core competences are increasing; we've gone plural, perfecting multiple skills that reflect the multiple talents we have to offer. Today we are witnessing the rise of the workplace 'mash-up' and the smart guys are creating new revenue streams with each new skill they add. At the same time they're making themselves highly desirable, better paid and carving out more fulfilling and authentic work lives. Mash-up! shows you how you can join in the game.

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: First there was sausage...;
    • Chapter - 02: ... and then there was mash;
    • Chapter - 03: Using mash as a competitive edge in the job market;
    • Chapter - 04: Your personal unifier;
    • Chapter - 05: What’s driving you?;
    • Chapter - 06: Adopting a portable mindset;
    • Chapter - 07: How to harmonize your different skills;
    • Chapter - 08: The joy of mash;
    • Chapter - 09: Crafting your mashed-up story;
    • Chapter - 10: How to sell your multiple offerings;
    • Chapter - 11: Your ideas lab;
    • Chapter - 12: Adding a new string to your bow;
    • Chapter - 13: Reinvention time;
    • Chapter - 14: The meaning of mash;
    • Chapter - 15: Mash-marketing;
    • Chapter - 16: Mashalytics;
    • Chapter - 17: How to unplan for success;
    • Chapter - 18: Workflux;
    • Chapter - 19: The mashifesto


Mash-Up is an engaging look at how to adapt to the shifting demands of our working lives today.
Phill Jupitus, Comedian/Broadcaster/Writer

'Ever wished you could do more than one job? Perhaps you want to keep your consulting role, but set up a children's clothing e-tailer on the side. You're not alone. Sanders' & Sloly's book highlights the rising popularity of plurality in one's working life.

Easy on the eye and packed to the brim with examples of professionals who are living 'the multidimensional life', this is an inspiration read. The idea of jettisoning the traditional mindset of career ladders and jobs for life, for cherry-picked projects based on the things we love doing, is an appealing one. In the authors' words 'when you get it right, mashing it up is like throwing paint around in your playroom.' Now where did I put those overalls?'
Hannah Prevett, Elite Business Magazine

The real art to mashing is pick business ideas that in some way feed into each other. It is the virtuous business circle

A great read and useful part of your future plural career kit. A book for all that feel they're a 'jack of all trades & master of none'. Informative, concise, fun and easy to read - Mash Up contains both great case studies from people who have been successful living and working in a 'mashed up' way and also concrete actions that you can implement in your own life right now. Both a motivator and a catalyst, this book contains some great takeaways to help you on your own 'plural' journey.

Book Details

  • EAN: 9780749465902
  • Edition: 1
  • Published: 3rd September 2012
  • Paperback
  • Dimensions: 216x138
  • 256 pages

About the Author

Ian Sanders is passionate about capturing and communicating ideas. He works with businesses turning their thinking into marketing content that tells a story across multiple platforms. His career has seen an obsession about 'doing', driven by curiosity and insight rather than a big plan. Ian applies a rapid mindset to all projects, recognising that the value lies in execution. Through his own ideas and writing he's on a mission to disrupt the business status quo. Ian contributes to the Financial Times and Monocle magazine's audio channel Monocle 24. Author of four books, his work has inspired readers to change their lives; Tom Watson the British MP who famously challenged Rupert Murdoch, said 'thanks Ian. You helped me rediscover the inner rebel'.

David Sloly trained as a journalist with the BBC. Fired for humiliating a politician, he became highly sought after and was soon snapped up to create award-winning content for the UK's first independent radio production company. David is also a psychotherapist and hypnotherapist, so if an employer tries to fire him now, he hypnotizes them into drastically increasing his salary.

Ian Sanders

David Sloly