My Big Idea reveals the inspirational stories of 30 successful entrepreneurs and how they got the winning ideas for their successful businesses.
So what constitutes a good business idea? How do you look for one? And when you find one, how do you know if it's good enough to turn into a successful business?
My Big Idea tells the stories of 30 successful entrepreneurs and how they got the winning ideas for their successful businesses. Intriguing and encouraging, this insightful collection shows you that inspiration for that winning business idea is all around you. You just have to look carefully and spot it before someone else does. So what are you waiting for? Read My Big Idea and get ready for inspiration to strike.
Essential reading for every budding entrepreneur
Sir Richard Branson
Rachel Bridge is the Enterprise Editor of The Sunday Times . She writes the "How I Made It" column each week for the paper as well as regular features about entrepreneurs and small and growing businesses. An experienced journalist, she formerly worked for The Times and the Evening Standard. A regular speaker on the subject of entrepreneurs, she is also the author of the best-selling How I Made It and You Can Do It Too, (both also published by Kogan Page).