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Innovation and Best Practice
for Business Success

Established 1967

Neuro Design

Neuro Design

Neuromarketing Insights to Boost Engagement and Profitability

Darren Bridger


Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit.

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About the book

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

Table Of Contents

    • Chapter - 1 -: What is neuro design?;
    • Chapter - 2 -: Neuroaesthetics;
    • Chapter - 3 -: How to make designs more intuitive;
    • Chapter - 4 -: How first impressions work;
    • Chapter - 5 -: Multi-sensory and emotional design;
    • Chapter - 6 -: Saliency maps;
    • Chapter - 7 -: Visual persuasion and behavioural economics;
    • Chapter - 8 -: Decoding screens;
    • Chapter - 9 -: Viral designs;
    • Chapter - 10 -: Neuro design presentations;
    • Chapter - 11 -: Conducting research;
    • Chapter - 12 -: Conclusion

Book Details

  • EAN: 9780749478889
  • Edition: 1
  • Published: 3rd February 2017
  • Paperback
  • Dimensions: 234x156
  • 264 pages

About the Author

Darren Bridger works as a consultant to designers and marketers, advising on using and analysing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside of the US. He currently works as head of insights at NeuroStrata.

Darren Bridger

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