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Neuroscience for Coaches

Neuroscience for Coaches

How to Use the Latest Insights for the Benefit of Your Clients

Amy Brann


Understand the neuroscience behind coaching tools and theories clearly so you can apply the principles confidently.

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About the book

Many coaching tools and techniques are now fairly well established, but how do they actually work? The coach who can answer this question credibly and convincingly is sought after. Neuroscience for Coaches equips coaches with cutting-edge neuroscience information that will help them deliver greater value to their clients. Based on over ten years of research, it covers the foundations as well as how to use this new information effectively and practically in everyday work. It provides a clear understanding of the latest aspects of neuroscience that are relevant to coaching so coaches can explain to clients from a neuroscientific perspective why particular techniques and methods work and the benefits to them.

Including valuable tools and techniques to use with coaching clients, Neuroscience for Coaches enables coaches to increase the ROI they deliver to clients and differentiate themselves in a highly competitive market. Online supporting resources include a 'Neuroscience for Coaches in action' bonus chapter and lecture slides.

Table Of Contents

    • Chapter - 00: Introduction;
  • Section - ONE: Brain areas;
    • Chapter - 01: Prefrontal cortex;
    • Chapter - 02: Basal ganglia;
    • Chapter - 03: Striatum and nucleus accumbens;
    • Chapter - 04: Insular cortex;
    • Chapter - 05: Amygdala;
    • Chapter - 06: Anterior cingulate cortex;
    • Chapter - 07: Hypothalamus;
    • Chapter - 08: Hippocampus;
  • Section - TWO: Brain chemicals;
    • Chapter - 09: Cortisol;
    • Chapter - 10: Dopamine;
    • Chapter - 11: Oxytocin;
    • Chapter - 12: Adrenaline;
    • Chapter - 13: Serotonin;
    • Chapter - 14: GABA and glutamate;
  • Section - THREE: Foundational brain concepts;
    • Chapter - 15: Neurons and synapses;
    • Chapter - 16: Neuroplasticity;
    • Chapter - 17: Threat response;
    • Chapter - 18: Neuroimaging;
    • Chapter - 19: Working memory;
    • Chapter - 20: HPA axis;
    • Chapter - 21: Mirror neurons;
  • Section - FOUR: Brain networks;
    • Chapter - 22: Brain networks;
  • Section - FIVE: The quantum brain;
    • Chapter - 23: The quantum brain;
  • Section - SIX: Neuroscience of classic coaching areas;
    • Chapter - 24: Self-control/willpower;
    • Chapter - 25: Habits;
    • Chapter - 26: Optimism;
    • Chapter - 27: Goals;
    • Chapter - 28: Mindfulness;
    • Chapter - 29: Flow;
    • Chapter - 30: Motivation;
    • Chapter - 31: Decision making;
    • Chapter - 32: Expectations;
    • Chapter - 33: Beliefs;
  • Section - SEVEN: Neuroscience of not-so-classic coaching areas;
    • Chapter - 34: Choice architecture;
    • Chapter - 35: False memory;
    • Chapter - 36: Trust;
    • Chapter - 37: Fairness;
    • Chapter - 38: Loneliness


[A]chieves the rare feat of simplifying complex ideas and concepts and translating them to meaningful practical action. It is a must read for any coach seeking to enhance their knowledge, skills and credibility.
Ruth Stuart, Learning and Development Research Adviser, Chartered Institute of Personnel and Development (CIPD)

Amy Brann blends the latest research in neuroscience with a solid understanding of coaching contexts whilst regularly posing, and answering, the question: What can I do with a client now having understood this? A must read for any coach looking to benefit from neuroscience's Big Data of the brain.
David James, former L&D Director EMEA for Disney

Read this book if you want to understand the science behind the art of coaching!
Chris Jackson, EMCC UK President

Amy Brann writes with an energy that makes you want to keep reading- think page-turner for the world of neuroscience. The book allows you to understand the application of neuroscience to coaching adding credibility and perspective on why this field will continue to effect what we do as coaches.
Helen Tiffany, former chair of the Association for Coaching

As a neuroscience sceptic I've been converted! This book is full of great exercises I can use in my coaching practice. I'm in a position to provide a rational neuroscientific explanation for the interventions I make and moves me from 'Trust me I'm the coach' to 'Here's the explanation for why this will work'.
John Leary-Joyce CEO of Academy of Executive Coaching

Amy Brann's passion for her subject leaps off the pages of this book. It's accessible for non-scientists, and full of juicy suggestions for how to apply neuroscientific findings into the real world of coaching.
Liz Hall, editor of Coaching at Work

[S]he related every brain area or chemical back to coaching, thereby making this a book that I will use again and again in my working life.
Victoria Cunningham-Downey, StretchBodyMind.com


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Book Details

  • EAN: 9780749472375
  • Edition: 1
  • Published: 3rd November 2014
  • Paperback
  • Dimensions: 235x155
  • 232 pages

About the Author

Amy Brann studied medicine at University College London. Through her business, Synaptic Potential, she works with companies to help them better understand their teams, clients and organizations as a whole. Brann is the creator of the online community, "Neuroscience in Business" and has been the Lead Coach for Europe for one of the largest NLP Training Companies in the world. She is the author of Make Your Brain Work, also published by Kogan Page.

Amy Brann

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