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Online Public Relations

A Practical Guide to Developing an Online Strategy in the World of Social Media

Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.
    Paperback£19.99
    Ebook£16.66
    Print and ebook bundle£25.00

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EAN: 9780749449681
Edition: 2
Published:
Paperback
Format: 235x155
288 pages
    About the book
    Table of contents

About the book

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively.

David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media.

Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR.

This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

About the authors

David Phillips

David Phillips is Professor of Online Public Relations at Escola Superior de Comunicação Social, Lisbon, lectures at Gloucestershire and Quadriga (Berlin) University, and has written three books about online PR. A Fellow of the CIPR and Society of New Communications Research, he is a Director of Klea Global, a digital monitoring and evaluation company.

More about David Phillips

Philip Young

Philip Young is project leader for NEMO: New Media, Modern Democracy at Lund University, Sweden. Before this he lectured in PR at the University of Sunderland and was a lead researcher on the European Public Relations Education and Research Association's EuroBlog project. He has run the Mediations weblog on PR theory and practice since 2004.

More about Philip Young