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Innovation and Best Practice
for Business Success

Established 1967

People with Purpose

People with Purpose

How Great Leaders Use Purpose to Build Thriving Organizations

Kevin Murray


People with Purpose explores the competitive advantage of having a compelling purpose at the heart of your business strategy, especially when combined with powerful values and a focus on relationships.

Available to pre-order from 3rd November 2016
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About the book

This book is about how great leaders can make purpose the beating heart of their organization and use it to power performance. Leaders who communicate a defined mission, alongside clear and genuine values, allow their employees to feel a sense of purpose in their roles and embody their company's vision. This inspires engagement, loyalty and higher performance. People with Purpose brings together a wide range of compelling research into how having a clearly defined purpose as part of business strategy is a vital element in business success, longevity and inspired teams.

People with Purpose shows leaders how to create a valuable framework that integrates purpose, values and goals on a single page in order to articulate their organization's unique vision to employees and stakeholders. Kevin Murray interviews top CEOs who have used purpose to transform performance, motivate their people, develop organizational resilience and deliver results - often from the very edge of disaster. These leaders share how they have articulated their purpose, their values and their goals. People with Purpose also looks at the work of neuroscientists, brings together the evidence from around the world that proves purpose powers performance, and shows why purpose matters more in a digitally connected and transparent world. More than 30 case studies are explored from exclusive interviews with leaders from a range of organizations, including Odeon and UCI Cinemas, Healthcare at Home, Yodel, Monarch Airlines, Moss Bros and Virgin Atlantic.

Table Of Contents

    • Chapter - 0: Introduction
    • Chapter - 1: Finding Purpose
    • Chapter - 2: It's all in the mind
    • Chapter - 3: The purpose movement
    • Chapter - 4: Purpose at work and employee engagement
    • Chapter - 5: The secret to unlocking discretionary effort
    • Chapter - 6: The value of values
    • Chapter - 7: The value of purpose
    • Chapter - 8: From surviving to thriving: the importance of a long-term vision
    • Chapter - 9: Authentic purpose: how to inspire more passionate, engaged and flourishing employees
    • Chapter - 10: Culture is an asset: what leaders do to encourage and craft the right winning culture
    • Chapter - 11: The purpose, vision and values framework: How leaders fuse purpose and values with vision and goals
    • Chapter - 12: Purposeful conversations: how leaders embed their vision and values and align their organisations
    • Chapter - 13: How to define your own leadership purpose: you can't inspire your team if you aren't inspired yourself
    • Chapter - 14: How to bring together purpose and values, vision and goals: the framework that liberates decision making and helps to create alignment

Book Details

  • EAN: 9780749476953
  • Edition: 1
  • Published: 3rd February 2017
  • Paperback
  • Dimensions: 234x156
  • 264 pages

About the Author

Kevin Murray specializes in strategic communications, reputation management and leadership coaching. He has almost 40 years' experience in communications, including appointments as Director of Communications of British Airways, Director of Corporate Affairs at the UK Atomic Energy Authority, and Chairman of the Public Relations Division of Chime Group, the global sport, entertainment and communications company. He is also author of The Language of Leaders and Communicate to Inspire, both shortlisted for the CMI Management Book of the Year Awards in 2013 and 2014 respectively, and published in multiple languages around the world.

Kevin Murray