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Responsible Business

Responsible Business

Making Strategic Decisions to Benefit People, the Planet and Profits

Annemieke Roobeek, Jacques de Swart, Myrthe van der Plas


Make investment decisions that improve financial performance, benefit people and protect the environment with this comprehensive guide.

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About the book

Until recently, profit has been the driving force for most business decisions. However, business leaders must now look more widely at their actions to assess the impact of these on people both inside and outside the organization as well as the environment. Responsible Business provides a seven step framework that eliminates internal bias and can be used to make decisions that increase profits, benefit staff and protect the environment as a whole. This means that personal values, ethics and morals can be aligned with business goals and overall company strategy.

Responsible Business will enable business leaders to answer questions including what values should be attached to financial and non-financial aspects of business decisions? How can these values be translated into concrete manageable actions? and which decisions best suit the strategic goals of the organization? Readers will have access to the business simulator tool which removes the complexity, ambiguity and stress of business decisions to allow leaders to manage the competing priorities in their organization and confidently make the best investment decisions for their business. With diverse case studies from organizations who have benefited from this approach, this book is essential reading for everyone needing to evaluate their investment decisions.

Table Of Contents

    • Chapter - 00: Preface;
    • Chapter - 01: The Strategic Importance of the Business Simulator;
    • Chapter - 02: The Strategic Decision-Making Process;
    • Chapter - 03: Shared Value as a Framework for Shaping the Strategy;
    • Chapter - 04: Innovation as a Catalyst for Responsible Growth;
    • Chapter - 05: Sustainability, Business Models and Decision Making;
    • Chapter - 06: Action Research as a Generator of Financial and Non-Financial Key Outputs;
    • Chapter - 07: Working Towards a Circular Economy;
    • Chapter - 08: Using the Business Simulator;
    • Chapter - 09: Reducing Greenhouse Gas Emissions and Becoming More Energy Efficient;
    • Chapter - 10: Quantifying the Contribution of Sport;
    • Chapter - 11: Creating a Healthy and Productive Working Environment;
    • Chapter - 12: Putting Roof Renovation in a Strategic Context;
    • Chapter - 13: Choosing between Various Waste Collection Systems;
    • Chapter - 14: Attracting Investment at a Social Enterprise;
    • Chapter - 15: Providing Policy Makers with an Objective Decision-Making Process

Book Details

  • EAN: 9780749480608
  • Edition: 1
  • Published: 3rd June 2018
  • Paperback
  • Format: 234x156
  • 280 pages

About the Author

Annemieke Roobeek is Professor of Strategy and Transformation Management at Nyenrode Business Universiteit (Netherlands). She was previously Professor of Technology and Economics at Nyenrode and Professor of Complex Issues in strategy and policy at the University of Amsterdam.

Jacques de Swart is Professor of Applied Mathematics at Nyenrode Business University and partner within PwC, where he is responsible for the Data Analytics Group.

Myrthe van der Plas is a GARP certified Financial Risk Manager. She works within the Data Analytics Group of PwC and also teaches courses on Strategic Decision Making at several universities.

Annemieke Roobeek

Jacques de Swart

Myrthe van der Plas