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Responsible Business

Responsible Business

Making Strategic Decisions to Benefit People, the Planet and Profits

Annemieke Roobeek, Jacques de Swart, Myrthe van der Plas

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Make investment decisions that improve financial performance, benefit people and protect the environment with this comprehensive guide.

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About the book

Until recently, profit has been the driving force for most business decisions. However, business leaders must now look more widely at their actions to assess the impact of these on people both inside and outside the organization as well as the environment. Responsible Business provides a seven step framework that eliminates internal bias and can be used to make decisions that increase profits, benefit staff and protect the environment as a whole. This means that personal values, ethics and morals can be aligned with business goals and overall company strategy.

Responsible Business will enable business leaders to answer questions including: What values should be attached to financial and non-financial aspects of business decisions? How can these values be translated into concrete manageable actions? Which decisions best suit the strategic goals of the organization? Readers will have access to the business simulator tool which removes the complexity, ambiguity and stress of business decisions to allow leaders to manage the competing priorities in their organization and confidently make the best investment decisions for their business. With diverse case studies from organizations who have benefited from this approach, this book is essential reading for everyone needing to evaluate their investment decisions.

Table Of Contents

    • Chapter - 00: Preface;
    • Chapter - 01: Working Towards Responsibility in Business and Society;
    • Chapter - 02: The Responsible Business Simulator at the Heart of the Decision-Making Process;
    • Chapter - 03: Shared Value as a Framework for Shaping the Strategy;
    • Chapter - 04: Innovation and Sustainability as a Catalyst for Responsible Growth;
    • Chapter - 05: Stakeholder Management and Interactivity in the Decision-Making Process;
    • Chapter - 06: Strategic Decision Making based on Data and Dialogue via the Responsible Business Simulator;
    • Chapter - 07: Using the Responsible Business Simulator;
    • Chapter - 08: Reducing Greenhouse Gas Emissions;
    • Chapter - 09: Putting Roof Renovation in a Strategic Context;
    • Chapter - 10: Choosing between Various Waste Collection Systems;
    • Chapter - 11: Creating a Healthy and Productive Working Environment;
    • Chapter - 12: Quantifying the Contribution of Sports;
    • Chapter - 13: Responding to the Refugee Influx in Europe;
    • Chapter - 14: Attracting Investment at a Social Enterprise;
    • Chapter - 15: Conclusion


The approach described in this must-read book, shows the benefit and necessity of making implicit assumptions on non-financial effects very explicit and visible.
Feike Sijbesma, CEO, DSM

The strategic decision-making approach outlined in Responsible Business has enabled decision-makers in healthcare to practice what they preach: to care for employees who work in care.
Anouk ten Arve, Programme Manager, Stichting IZZ

This is an excellent resource for businesses creating products to help others.
Daphne Jayasinghe, Chief Policy Adviser, International Rescue Committee, UK

Thanks to the Responsible Business Model outcome NEMO Science Museum could approach Renzo Piano, the architect of the iconic NEMO building in Amsterdam, to design a new sustainable roof which he transformed into a unique city square.
Michiel Buchel, CEO, NEMO Science Museum

In their stakeholder dialogue, board members of football clubs are now empowered to use fact-based evidence on their societal impact thanks to the guidance in this book
Ron Francis, CFO, KNVB (Dutch Football Association)


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Book Details

  • EAN: 9780749480608
  • Edition: 1
  • Published: 3rd June 2018
  • Paperback
  • Format: 235x155
  • 280 pages

About the Author

Annemieke Roobeek is Professor of Strategy and Transformation Management at Nyenrode Business Universiteit (Netherlands). She was previously Professor of Technology and Economics at Nyenrode and Professor of Complex Issues in strategy and policy at the University of Amsterdam.

Jacques de Swart is Professor of Applied Mathematics at Nyenrode Business University and partner within PwC, where he is responsible for the Data Analytics Group.

Myrthe van der Plas is a GARP certified Financial Risk Manager. She works within the Data Analytics Group of PwC and also teaches courses on Strategic Decision Making at several universities.

Annemieke Roobeek

Jacques de Swart

Myrthe van der Plas